Caseys Furniture: Quality and Style since 1921
Caseys Furniture was established in 1921 by John Casey. In the aftermath of the burning of Cork, which decimated a large part of the city, the company supplied furniture to the local residents.
Today, the third generation of the Casey family - Peter and David Casey - continue to run the business, providing high-quality products and services throughout Ireland. Caseys Furniture launched their ecommerce website caseys.ie in 2015, offering nationwide delivery to new and existing customers. In the online store, customers find high-quality products for their homes with a personal and stylish touch. Interior enthusiasts can effortlessly browse through various categories such as sofas, bedroom, living, dining and many more. In 2020, Caseys Furniture’s Limerick store was awarded the Interiors Store of the Year at the Irish Retail Excellence Awards.
Caseys Furniture and Shopware
After using Magento 1 for ten years, Caseys Furniture was looking for a new and sophisticated ecommerce solution – this is when they discovered Shopware 5. Caseys Furniture decided to build their ecommerce business on the future-oriented shop system, Shopware 6. Thanks to the simple migration options of Shopware 6, the migration from Magento 1 to Shopware went smoothly.
To quote David Casey, Director Sales of Caseys Furniture: “Shopware 5 really impressed us, and we decided to go with Shopware 6 to future-proof the business.”
The advantages of Shopware
Creating a modern online store to expand their ecommerce business was Caseys Furniture’s main goal for using Shopware 6. And the state-of-the-art ecommerce solution helped them do just that. The vibrant website with its beautiful visuals has never been easier to navigate. Changes to product and content pages can easily be made if and when needed. The online store now also has a live product feed, as well as a click and collect option for customers.
The silver lining during lockdown
The global pandemic affected big and small businesses worldwide. But Caseys Furniture implemented Shopware 6 just before the country went into national lockdown and they were therefore able to meet the soaring demands for home interiors. Instead of losing business, Caseys Furniture experienced a huge 200 % increase in their conversion rates online. Revenue also soared by 60 % during the first year. And aside from that, new users went up by 16.38 %. Although they didn’t see an increase in the shopping cart value due to the premium price point of many of the company’s products, they did experience a growth in order numbers.
Going forward
Caseys Furniture had some challenges when they started with Shopware 6, which was still in its beta phase during that time. Back then the software didn’t have many of the features it offers now. However, Casey’s Furniture is now very content with the performance of Shopware 6. Currently, they implement the Shopware 6 extension Custom Products to be able to display heavily customisable products, like sofas, in a user friendly way.
“With each new release update, the software became better and more sophisticated to arrive where we are today – a great-looking online store with fantastic functionalities that are very responsive”.
Caseys Furniture continues to develop and improve their online store with Shopware 6. By offering effortless digital shopping experiences to their customers, the company inspires them to create and design uniquely stylish homes.
Go to the onlineshop
