The Forrester Wave™ for B2B Commerce Solutions Q2 2024

Juniper Jack creates unique experiences

Key facts:

Shopware version


  • Spirits


Juniper Jack belongs to the company Independent Spirit Dresden GmbH, founded in 2013. The online store sells its own London Dry Gin under the name Juniper Jack.


  • B2C shop
  • Eight premium gin varieties and two cross-selling products in four categories
  • Only markets its products in Germany
  • owning to export and tariff restrictions
  • Uses an omnichannel strategy involving Instagram, newsletters and blogs to draw potential customers to its range
  • Juniper Jack offers cocktail catering with its mobile bar
  • The company’s products are available via its own e-commerce store and also on external marketplaces such as Amazon and Ankorstore
  • The website features attractive ideas for gin-based concoctions along with fascinating insights into the history of Juniper Jack

Technical features

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Features used in this case

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Shopping Experiences

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Shopping Experiences