Navigating the future of ecommerce in 2024
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Key facts:

Shopware Plan

Professional Edition


  • Coffee

Company is the ecommerce shop with the largest range of E.S.E Pods (Easy Serving Espresso) in Switzerland. It is part of the owner-managed, independent company ASPON GmbH, based in Felsberg, Graubünden, Switzerland.


  • B2C shop
  • 427 items across 35 categories
  • distributes its products in Switzerland and the Principality of Liechtenstein
  • The company is not only known for its wide range of products, it is also considered the specialist for E.S.E. pods
  • Sales take place exclusively though the online shop
  • The online shop offers two levels of discounts once the basket value for coffee-only products reaches 200 and 300 Swiss francs respectively
  • The shop has a customised product filter, a selection page for free pods for every CHF 20 worth of goods and 480 icons specially developed for this shop
  • In addition, the website has a customised homepage news box header and a wide range of articles about the core product

These challenges were successfully solved

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Features used in this case

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Flow Builder

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Custom products

With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

Custom products

Shopping Experiences

Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional.

Shopping Experiences