Moze becomes an international brand

The Moze success story: from Lower Saxony start-up to international shisha brand

Moze was founded in 2019 by Moritz Otten in Meppen, Lower Saxony. At the time, the company was headquartered in Moritz's grandparents' hall. By 2022, Moze has grown from a one-person operation to ten employees. At the same time, the company delivers around 5,500 self-designed hookahs to its customers every month. Moze has established itself as one of the market leaders in the hookah industry. After only four years, the company expanded its product range to over 3,000 items in more than 300 categories. Moze also makes a name for itself internationally, especially in countries such as Austria, Spain, and France.

The challenge

In 2019, Moze is developing its online store in collaboration with scope01. This is based on Shopware 5, the latest version of the store system at the time. Shopware 5 offers the company all the functions it needs for its business requirements.

Moze quickly became one of the market leaders in the shisha industry and gained many regular customers. While these customers continue to visit the store regularly, Moze finds it increasingly difficult to attract new customers. In addition, visitors are spending less time in the online store. To ensure sustainable growth, Moze is focusing on two key initiatives:

• Expansion of target groups and support along the customer journey

• Website optimization for outstanding customer experience, building trust, and strengthening customer loyalty.

Although Shopware 5 already had many powerful features, it was time for Moze to consider upgrading. Shopware 6 seemed to be the best solution.

Moritz Otten from Moze comments, "When we set up a test system with Shopware 6 and the corresponding interfaces to our other software solutions, it became clear that Shopware 6 could close the gap we had with our previous setup with Shopware 5".

Moze's Shopware 6 Relaunch: Seamless migration with scope01

For the migration from Shopware 5 to Shopware 6, Moze once again relied on the Shopware agency scope01. Together, they migrated the data from the old system and added new features to the shop. The whole project took only three months - impressive considering the scope of the offer and the many new features. The results speak for themselves:

• Migration of over 3,000 products and all order and customer data to Shopware 6
• Seamless integration of the Moze enterprise resource planning system
• Implementation of the Janalow plugin for legal security
• Mobile optimization of the shisha store
• Integration of trust elements such as customer ratings and Google reviews
• Automatic address verification during customer registration
• Resolving technical SEO issues

The marketing and support team at Moze is thrilled with the administration of Shopware 6: it not only scores with a more appealing and straightforward design than Shopware 5 but also with advanced features that were missing in its predecessor. In particular, the ability to dynamically assign products to a category saves the online business up to 80% of valuable time.

Moze Shisha 2.0: Modern design and new features

With the migration to Shopware 6, not only the administration was improved. Moze Shisha also received a complete visual makeover. In addition to an appealing and simple design, the product and category pages have been expanded and optimized. When customers click on a product, they not only receive product information but also learn more about the item's availability and delivery time. They can also order the matching accessories for the product with just one click. Customer ratings and Google reviews are also displayed on the product page to encourage customers to buy. In addition, Klarna and credit card payments are now available as additional payment options.

Moze boosts sales thanks to Shopware 6

One year after the relaunch, Moze is reaping the benefits of upgrading to Shopware 6. Thanks to targeted on-page optimizations, the SISTRIX visibility index improved by an impressive 80%. At the same time, the average time customers spend on the site has increased by around 35%.

Since migrating to Shopware 6, Moze has seen an impressive increase in order volume of up to 38%. The average shopping cart value has increased by up to 26%, mainly due to targeted cross-selling and up-selling recommendations. In addition, the conversion rate has increased from 2.1% to 2.4%, a success attributed to Shopware's streamlined checkout process.

From product sales to expert advice: Moze's plans for shisha lovers

Following the successful launch of the new Moze Shisha Shop, the company is looking to improve its online presence further and become a one-stop shop for shisha lovers. The goal is not only to make the store as customer-friendly as possible. The team is already working on expanding the advice section, optimizing the site's content, and adding more functionality.

As a long-time Shopware customer, Moritz from Moze appreciates the shop system: "Since we have been using Shopware from the very beginning, we can now say that we have become one of the market leaders for shishas and accessories in Germany with this shop system at our side.