Boutique luxury at scale: How Schlossberg redefined online shopping

The Challenge

Schlossberg Switzerland faced a pivotal moment when it set out on a digital relaunch on Shopware 6 with 7thSENSE. Their aim was to reflect the boutique quality of their physical stores and products into its online store, making a seamless link between in-store exclusivity and ecommerce.

Their inspiration was the products themselves, presenting premium bed linen and textiles in a way that matched customer expectations of craftsmanship and design.

This meant solving for multiple complexities at once. A modular product configurator was essential for Schlossberg, as it wanted customers to be able to design their own unique linen sets. Meanwhile their own team needed flexibility from their CMS tools to be able to craft content that truly reflected the brand’s identity. Operationally, ERP integration was essential for planned growth across Switzerland, Liechtenstein, Austria and Germany.

The Solution

Working with 7thSENSE as their trusted partner, the project combined a full UX/UI redesign with technical implementation and ERP integration.

“Shopware 6, with its mix of commerce, content and a robust ecosystem, enables the realization of projects that appear simple on the front end but are complex within the system” – Robin Schnaidt, Head of Consulting & Sales at 7thSENSE

The Results

The relaunch on Shopware 6 has positioned Schlossberg’s products and brand experience at the heart of its ecommerce presence. Customers now enjoy a boutique-style journey that matches the exclusivity of its textiles. Internally, the team has become more efficient, as editors can manage content independently, and operational teams benefit from integrated systems and streamlined logistics.

The highlights:

• A digitally tangible brand and product experience

• Increased personalization through modular configuration, meaning 4x more product variants can be offered without overloading customers

• Significant improvement in technical SEO

• 4h saved weekly from a more efficient order process

• 35% fewer process errors in the logistics process

“One of the challenges in the project was to find the optimal balance between conversion-optimized UX, brand experience (“Experience Schlossberg”), and the product-complexity. Together with the team of Schlossberg, our designers created a fantastic design model in the first step, and our technical colleagues did a great job implementing it with Shopware — and the online store’s figures speak for themselves.” – Robin Schnaidt, Head of Consulting & Sales at 7thSENSE

Looking ahead, the brand plans to expand personalization, explore additional international markets, and continue enhancing the digital experience in line with its boutique heritage.

Schlossberg has successfully combined timeless craftsmanship with modern ecommerce, to set themselves up for growth whilst keeping their values and heritage at the heart of it all.