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Thomas Philipps customized and automated business operations

Key facts:

Shopware version


  • Home & Garden


Founded in 1986, Thomas Philipps stands as a prominent figure in the German retail landscape, specializing in home and garden products. Thomas Philipps offers 18,000 items and operates over 270 stores across Germany, Lithuania, and Austria.

Thomas Philipps: Exceptional quality at discounted prices

Boasting over 37 years in the business, Thomas Philipps stands as a leading discount retailer for home and garden essentials in Germany. The company has carved a niche for itself by offering an extensive range of attractive products at competitive prices, featuring both weekly specials and a permanent collection. Its product lineup encompasses 18,000 items in-store, including 2,500 selections online. With a broad international footprint, Thomas Philipps operates 260 brick-and-mortar stores in Germany, complemented by 7 in Lithuania and 9 in Austria. The company currently employs a dedicated workforce of 800 in its administrative and logistics divisions.

Thomas Philipps: Homepage

The transition challenge

Recognized for its expertise in home and garden retailing, Thomas Philipps sought to enhance its stronghold in the market by venturing into ecommerce with a nopCommerce shop. However, this initiative never took center stage within the company's strategic priorities, leading to the delegation of its management and technical oversight to an external service provider. This decision precipitated a slew of challenges: limited scope for optimization, rigid technical constraints, and an antiquated user interface, ultimately preventing Thomas Philipps from delivering an optimal online shopping experience to its customers.

Acknowledging the untapped potential of the digital marketplace, Thomas Philipps made a strategic pivot to reclaim direct oversight of its ecommerce efforts. The company envisioned beyond merely refining the existing online platform; it aspired to launch an entirely new online store. This ambitious endeavor aimed not only to facilitate online purchasing for customers but also to spotlight the own brands and immerse website visitors in engaging thematic experiences. The ultimate objective was to craft a flexible, scalable online framework, empowering Thomas Philipps to adapt, expand, and flourish in the digital age.

Thomas Philipps: Themenwelten

Thomas Philipps 2.0: Elevating shopping with innovative features

The revamped Thomas Philipps online store goes beyond a mere aesthetic update; it introduces a suite of innovative features designed to significantly enhance the customer shopping journey. Highlighting its advancements, customers can now immerse themselves in a 360-degree view of select products, offering a closer look at what they're purchasing. Essential documents, such as EC/EU conformity certificates and material safety data sheets for electronic items, are readily available for download, simplifying the buying process. A standout addition is the market finder tool, effortlessly guiding customers to their nearest Thomas Philipps market. Coupled with this, smart upselling strategies not only enrich the shopping experience but also contribute to an improved store conversion rate.

Thomas Philipps: Produktseite

Advancing into the future with Thomas Philipps' new online store

Leveraging the power of Shopware 6, Thomas Philipps has unveiled a state-of-the-art online store that serves as a perfect digital counterpart to its brick-and-mortar locations. This platform doesn't just meet the immediate needs of Thomas Philipps and its clientele; it also lays the foundation for scalable, long-term growth. Yet, for Thomas Philipps, this launch marks just the beginning. The company is already setting sights on continuous enhancements and optimizations. Furthermore, Thomas Philipps is keen on penetrating new marketplaces, aiming to solidify its industry standing further.

Lena Rahe from Thomas Philipps expresses immense satisfaction with this significant achievement: "We're incredibly proud to have brought the online store to life with an entirely new architectural framework in just 12 months. This overhaul wasn't limited to the frontend; we've comprehensively reimagined processes across the backend, logistics, and commercial transactions, setting a new benchmark for our operations."

These challenges were successfully solved

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Features used in this case

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Premium themes

Little effort, big effect: Renew the design of your online store. Choose between our modern premium themes and customize the design as you like.

Premium themes

Advanced Search

Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.

Advanced Search

Flow Builder

Automate e-commerce with Flow Builder. No coding needed. Define and execute business processes in one intuitive interface. Create flows for tasks, triggered by events, ensuring efficiency, faster reactions, and control, saving time and resources.

Flow Builder

Shopping Experiences

Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional.

Shopping Experiences

Rule Builder

No limits. Guaranteed. With Rule Builder, we’re breaking boundaries and freeing you to design the business model that best suits your needs — without changing your processes to fit the software.

Rule Builder