Shoptoberfest 2025 | November 18 | Utrecht

Oudegracht aan de werf 145

Utrecht

Kartoffel Restaurant

Who says Oktoberfest has to end in October? 🎉 This November, we’re bringing the spirit of Munich to the heart of the Benelux with Shoptoberfest Benelux 2025.

Join Shopware, our partners, and the local ecommerce community for an evening that mixes:

Big ideas on the future of digital commerce,
Real stories from merchants and innovators, and
Good vibes with Bavarian food, beer, and plenty of networking.

It’s not just another event — it’s where commerce and community come together.

17:00:Check-in & Welcome Drink
18:00: Welcome from Shopware
18:30: Customer & Partner Cases
20:00: Dinner, networking, and music

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Shoptoberfest Benelux

What is Shoptoberfest? Shoptoberfest is where the commerce community meets to connect, learn, and celebrate. Inspired by Oktoberfest, it mixes valuable talks with good vibes and real conversations.

A relaxed afternoon of insights and networking
Local merchants, agencies, and tech partners
Commerce stories, demos, and a cold beer (or two)
New connections that last beyond the event

Exchange ideas and inspire each other

Experience ShopwarePeople are the most important aspect of Shopware. We celebrate a culture of openness, which can be seen in every facet of our business. In this way, our software reflects an open commerce philosophy and represents the close exchange we share with our community. That's why we appreciate every opportunity to meet people and exchange ideas about the future of ecommerce.Meet us and unlock your potentialThanks to the API-first approach, Shopware provides you with the necessary flexibility and technological basis to succeed in ecommerce, now and in the future. Enjoy the freedom to adjust your business to your needs whenever you want. B2C, D2C, B2B: When it comes to your idea, the sky’s the limit.At the event, we will show you Shopware in all its beauty and answer your individual questions.