Shoptoberfest Benelux
18 November 2025
Oudegracht aan de werf 145
Utrecht
Kartoffel Restaurant
Who says Oktoberfest has to end in October? 🎉 This November, we’re bringing the spirit of Munich to the heart of the Benelux with Shoptoberfest Benelux 2025.
Join Shopware, our partners, and the local ecommerce community for an evening that mixes:
Big ideas on the future of digital commerce,
Real stories from merchants and innovators, and
Good vibes with Bavarian food, beer, and plenty of networking.
It’s not just another event — it’s where commerce and community come together.
17:00 - Arrival, networking with Oktoberfest music
17:45 - Shopware introduction
17:50 - Mollie
18:00 - Erwin Hofman
18:20 - Maartje Blijleven
18:40 - Fireside Chat
19:00 - Band, dinner and networking
19:45 - Raffle and closing
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Shoptoberfest Benelux
What is Shoptoberfest? Shoptoberfest is where the commerce community meets to connect, learn, and celebrate. Inspired by Oktoberfest, it mixes valuable talks with good vibes and real conversations.
A relaxed afternoon of insights and networking
Local merchants, agencies, and tech partners
Commerce stories, demos, and a cold beer (or two)
New connections that last beyond the event
What We Have Planned
Get ready for a true Oktoberfest experience!
We’ll be hosting a raffle for the best Oktoberfest outfit — the lucky winner will receive a paid trip to Munich’s next Oktoberfest (restrictions apply). So dust off your lederhosen or dirndl! A live Oktoberfest band will keep the energy high all evening, so don’t be shy to join the dancing. And of course, every guest will take home a custom Shoptoberfest beer mug as a keepsake from the night.
A special thanks to our sponsors Mollie and Planet, who makes Shoptoberfest Benelux possible.
Voices driving the future of commerce
Meet Our Speakers
At Shoptoberfest Benelux, you’ll hear from leading experts who are shaping the future of digital commerce — from community building to performance excellence.
Maartje Blijleven
Digital Community Expert & Founder, We Love Communities https://welovecommunities.nl/
With over 20 years of experience in digital marketing and community building, Maartje Blijleven helps organizations unlock the power of connection. In her keynote, she’ll share how thriving communities drive engagement, loyalty, and long-term business growth — and why people, not platforms, are at the heart of every successful brand.
Erwin Hofman
Web Performance Consultant & Founder, SiteSpeed Expert erwinhofman.com
Speed matters — and not just for code. Web performance expert Erwin Hofman breaks down how even small delays impact user experience and conversions. His talk, “Better Swift Than Sorry: Sitespeed Made Simple,” turns complex technical concepts into relatable insights that every merchant and marketer can apply to boost website performance.
Exchange ideas and inspire each other
Experience ShopwarePeople are the most important aspect of Shopware. We celebrate a culture of openness, which can be seen in every facet of our business. In this way, our software reflects an open commerce philosophy and represents the close exchange we share with our community. That's why we appreciate every opportunity to meet people and exchange ideas about the future of ecommerce.Meet us and unlock your potentialThanks to the API-first approach, Shopware provides you with the necessary flexibility and technological basis to succeed in ecommerce, now and in the future. Enjoy the freedom to adjust your business to your needs whenever you want. B2C, D2C, B2B: When it comes to your idea, the sky’s the limit.At the event, we will show you Shopware in all its beauty and answer your individual questions.
Do you have questions about Shoptoberfest Benelux?
