How to harness the power of customer data to drive revenue

How to harness the power of customer data to drive revenue

With Dotdigital and Shopware you succeed in sustainable marketing impact

Dotdigital is a customer engagement and marketing automation platform that helps digital marketers deliver cross-channel communications along the customer lifecycle. We harness the power of customer data, powering engagement, conversion, and loyalty for brands as they grow and scale. Our customers also love our easy-to-use platform that connects first-party data across the systems, surfacing powerful insights and automating cross-channel messages. We can cater to a fast-growing business or an established global brand, providing best-in-class solutions to enhance marketing effectiveness, helping you connect the dots between customer success and business outcomes. That’s why we’re trusted by 4000+ brands worldwide.

Data-based marketing for long-term success

Our cross-channel marketing automation platform can deliver personalized messages to your customers at the right time, on the right device. All the time giving visibility on clear, measurable insights and reporting across an integrated, extensible solution. Future-proof your marketing engagements and drive revenue with a platform designed for scale by empowering marketing teams to make data-driven decisions. By providing a single customer view, the platform assists in helping you to gain a 360-understanding of your customer’s journey. In this current ecommerce climate, being data-driven is no longer optional - it’s imperative. Dotdigital can empower teams to deliver customer-first strategies with a sophisticated platform that will keep pace with your company’s growth. From the world’s leading customer engagement platform, we don’t just focus on one part of the journey we want to increase operational, marketing, and business results.

Better, more valuable experiences that keep customers coming back

Intelligent communication through the linking of Shopware and Dotdigital

Shopware and Dotdigital have a special relationship and we’ve invested heavily in improving our integration with a new launch. Dotdigital integrates with Shopware Cloud (all versions) and Shopware 6 (On-Premise). The Dotdigital for Shopware integration helps deliver meaningful marketing messages to your whole shopping community. We offer Shopware merchants access to a suite of ecommerce marketing essentials; personalized product recommendations, customer acquisition channels, abandoned cart and browse, as well as RFM and eRFM personas, commerce reporting dashboards, transactional messages, and more Plus our integration with Shopware Flow Builder allows you to set up store-based triggers to send transactional messages, enroll a contact into a program, or update any customer record. Dotdigital can provide you with a variety of tools to help you drive sales using our marketing automation platform and integration from Shopware. We focus on the customer journey from start to finish, which can easily be followed with the use of our lifecycle campaigns. We use data and personalization to encourage your customers from when they enter the flow with welcome series emails, to post-purchase programs that enhance retention and repurchasing. We also provide revenue-driving features such as personalized product recommendations based on previous purchases. Combining customer, product, and order data to reach the right customers with relevant information at the right time and optimizing their attention.

Dotdigital allows you to retarget when and where it matters

Customer loyalty and new revenue potential

Customer experience is hugely vital in ecommerce when customers are interacting with a huge volume of marketing from a variety of sources every day. We harness your customer’s data by utilizing their purchasing journey you can make their experience as relevant as possible, allowing for targeted review requests, rewards, and more. Not only that but our emails are customized to your audience and on-brand, encouraging optimum engagement when they land in their inbox. This completely targeted approach leads to better retention, loyalty, and lower unsubscribe rates, prolonging customer engagement and encouraging further opportunities to drive revenue.