Shopware unites enterprise B2B features, modular flexibility, open-source freedom, and agentic intelligence – all built to scale with your business. Build fast and grow with an integrated CMS, SEO, Analytics, and more.

G2 logo in black
4.5

180+ reviews

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55,000+ global teams sell with Shopware every day

kpi-logo-norahsawa40%increaseinomnichannelusers.kpi-logo-sehen-wutscherincreasedturnoverby100%.kpi-logo-renoloweredcostperconversionby73%,whilstachieving€500,000inconversionvalue.
kpi-logo-pmgincreasedordersby53%.kpi-logo-beijer-refcentralizedcomplexpricingruleson200,000products.kpi-logo-g-wurmattracted10,000newcustomersandgenerated€10mrevenue.
kpi-logo-helareached65countriesand27,000customers.kpi-logo-sawadeengagedcustomerswithaesthetic,usability,andadvancedecommerce.kpi-logo-lueningusedtheB2Bsuitetodevelop12newplugins.
kpi-logo-kroneincreasedvisibilityby700%.kpi-logo-hoefatsautomatedprocessesandcreatedanengaginghybridstoreforB2CandB2B.kpi-logo-nubertadopted3Dproductviewtoincreaseinteractionby400%.
kpi-logo-virgin-activescaledtheirsubscriptionmanagement.kpi-logo-skinsattracted60,000omnichannelloyaltymembers,andincreasedproductreviewsby20x.kpi-logo-biomarisincreasedmobileconversionby30%.
kpi-logo-lekiautomatedtheirreturnsportalfora25%increaseinefficiency.kpi-logo-pmgconsolidatedadealerportal,customersupport,andthesalesteamfora53%orderincrease.kpi-logo-chris-sportslaunched4storesin6months.
Apparel & Fashion
B2B Wholesale
Food
Furniture
Health & Beauty
Sporting Goods
ALL-IN-ONE SOLUTION

Create a store as unique as your brand.

Performance, agentic commerce intelligence, and enterprise-grade security—fused into one powerful commerce platform.

Agentic intelligence built in.

Shopware AI – Copilot understands your business requirements, responds quickly, and allows you and your team to focus on what matters most.

Open Source, extensible platform.

Puts your team in the driver’s seat, giving them complete control over your technology, your data, and your future.

Unified CMS, SEO, GEO and Analytics.

Win visibility across every discovery channel and own the future of generative commerce discovery.

Powering 55k+ ambitious enterprise brands worldwide.

Trusted by 55,000+ leading global enterprise brands.

Everything you need to be in full control over your business.

From drag and drop layout edits to intelligence across commerce areas, you own your business. We offer the tools to bring your vision to life.

Bring all of your ecommerce integrations together.

Connect all your existing data and ecommerce tools from CRM to payments to shipping in one place.

A recognized visionary in commerce

Enterprise-grade security and compliance peace of mind.

Data is encrypted in transit and rest, with support for SOC 2, ISO 27001, and GDPR compliance. Shopware keeps all your data protected and safeguards your business.

SOC-2

Hosted environments meet SOC 2 Type II requirements and underlying components may comply with PCI DSS and HIPAA where customer deployments require it.

GDPR

We fully comply with GDPR and adhere to applicable privacy requirements in the United States and other markets, and offer several data portability and management tools.

Access & encryption

Users can only access data they are authorized for. AES-256 encryption is used for data at rest, and TLS 1.2 is used for data in transit.

ISO:27001

Shopware meets the international standard for information management security.

Flexible hosting options

Shopware is a self-hosted solution with unmanaged hosting by default and can be deployed on your cloud infrastructure or run on our PaaS and SaaS.

Engineered for AI privacy

European data centers securely power Shopware AI Copilots multi-model architecture. Designed to keep you in control.

Get a dedicated account manager. One you’ll actually know by name.

  • Personal account manager with our Beyond plan

  • 1 hour service reaction time

  • Personal onboarding

Frequently asked questions

AI & Agentic Commerce
Plans & Subscriptions

What is Copilot?

Copilot is our built-in AI assistant that empowers you to work smarter. It brings advanced Agentic Commerce capabilities directly into the Shopware Admin — ready to assist with content, products, and operations whenever needed.

What is Agentic Commerce?

Agentic Commerce refers to online shopping tasks carried out by autonomous AI agents on behalf of users—from product discovery to checkout. At Shopware, we also use this term to describe the use of AI agents within shop administration, where they support merchants by automating routine tasks and streamlining workflows.

What is Shopware's vision for the Copilot?

We envision Copilot as an agentic AI service that actively supports merchants in managing their online stores. Copilot will analyze store data and detect anomalies, provide actionable recommendations, and perform tasks directly within the Shopware environment on the merchant’s behalf. Our long-term vision is for Copilot to become the central command layer for automating and orchestrating a wide range of tasks across the Shopware administration.

Who can use the Copilot?

Copilot is currently available to all customers with a Shopware Rise plan (or higher) from Shopware 6.7.1.0 onwards. The Data Insights Skill can be booked by Shopware Paid Plan customers with additional costs from Shopware Version 6.7.3. on.

Which technology is Shopware AI using?

The infrastructure of Copilot is fully hosted in Europe, ensuring data sovereignty and compliance with European data protection regulations. Other Shopware AI features are powered by carefully selected AI models integrated via secure APIs, enabling intelligent assistance while maintaining strict privacy and security standards.

Is user data accessed or processed by Shopware AI?

Shopware’s AI providers have no access to the merchant’s online store, and any data entered will not be used to train their AI models. Copilot only requests read-only access to a limited set of shop data (such as plugin states, system version, or license information) to personalize its responses. Additionally, Copilot does not process any PII (personally identifiable Information). When a user asks e.g. “What is the address of my top 5 customers?” Copilot is not able to respond to that. Shopware may collect user inquiries to continuously improve both Copilot and the overall Shopware product experience, always in line with data protection standards.

Shopware SaaS, PaaS, or self-hosted? What is the right solution for my business?

Shopware SaaS (software as a service) and Shopware PaaS (platform as a service) are both ecommerce solutions in the cloud. This means you’re free to focus on your core business while we take care of the hosting. With Shopware Cloud you get everything you need to build your online store with maximum efficiency and start growing from day one. In many respects, Shopware SaaS and Shopware PaaS share the same advantages, but there are also salient differences:

Shopware SaaS

  • Automatic software updates

  • Carefree hosting and infrastructure maintenance

  • Full control over your resources

  • Scaling mechanism and full expandability

Shopware PaaS

  • All benefits from Shopware SaaS, as well as:

  • Maximum customizability

  • Performance monitoring

  • Dev tools to test and create efficient processes

Self-hosted is the right solution for your business if you have an expert developer team by your side and you need full control over your chosen IT infrastructure.

  • Hosted on your own server or your chosen hosting provider

  • Extensive customization options

  • Custom programming possible

  • Local storage of data

And the costs? Shopware SaaS comes at the same price as self-hosted, thus providing you more value for money. As Shopware PaaS is tailored to your specific needs, we offer you individualized pricing for it. Please contact us for further information.

Which plan is the best solution for my business?

It depends on your specific needs. Are you already a global player with comprehensive B2C or B2B requirements? Or are you an ambitious new merchant with a long-term business plan? How fast do you want to grow? What type of support do you need? Let’s discuss your business goals with a personal consultation and find the right Shopware plan for your current and future needs. Contact our team directly.

How is the price of the Shopware plans calculated?

The pricing for our plans is based on your gross merchandise value (GMV) and further individual factors. Our sales experts will be happy to explain all the details in a personal consultation with you.

How do I find a Shopware partner agency to work with?

With over 1,200 certified Shopware agencies that specialize in a variety of services, you can be confident you’ll find right support for your specific requirements. Find the right agency for your business here.

I'm currently using a different ecommerce solution. How can I migrate?

Easy - we'll bring you over! Our support team as well as our specialized partner agencies will help you migrate your business smoothly and ensure you keep all your important assets such as customer data, order history, products, etc. Find further information here.

Can I get any assistance in addition to the official Shopware support?

Of course you can! Because as an open source platform, we involve our global community of business leaders, developers, and partner agencies on a daily basis:

  • Chat with over 6,000 users on our Discord channel

  • Find support and current discussions on the Stack Overflow platform. Use the platform to ask technical questions or share your knowledge

  • Gain insights from free training videos

  • Join the free Shopware workshops for developers

  • Grow and learn with the community on our Boost Days

Please also visit our documentation, the community forum, and the academy.

Does Shopware offer a free ecommerce solution?

Yes, the Community Edition is the open source, MIT-licensed core of Shopware that can be downloaded and used for free.

What is the difference between our paid plans and the free Community Edition?

All our paid plans are expanding upon the Community Edition, adding cutting-edge features that’ll make your business stand out from the competition and speed up your success. Also, with our paid plans you get support directly from Shopware, accelerating the implementation of your ecommerce project.

The Community Edition of Shopware is supported through voluntary work by people from our pioneering community. It is not available in the Shopware Cloud – setup and maintenance are your responsibility.

Our Community Edition is the heart of Shopware. It is the foundation of your success, while our paid plans are the accelerators that will take your business above and beyond.

Read more about our open source Community Edition.

Ready to grow your business with Shopware for the long term?

Power your commerce with a platform that adapts to your strategy – not the other way around. Let’s build what your business really needs.

G2 logo in black
4.5

180+ reviews

avatar-testimonial-01
avatar-testimonial-02
avatar-testimonial-03
avatar-testimonial-04

55,000+ global teams sell with Shopware every day