About idealo

idealo internet GmbH is Germany's leading shopping and price comparison platform with around 28 million visitors per month making us the price expert in online commerce. On idealo.de consumers can compare more than 340 million offers from over 50,000 shops. idealo ranks fourth amongst the most popular German e-commerce website* and fifth amongst the top retail apps in Germany† . The app has approximately 1.9 million active users per month and has been downloaded 12.5 million times.
Since 2015, idealo has been breaking new ground with the sales channel idealo checkout. Meanwhile over 2,200 shops are participating and record an average increase of 42% in their orders. This customer and shop-friendly sales channel offers users the option to make their purchases directly via idealo and the shops increased brand presence as well as immediate liquidity. Shops participating in idealo checkout benefit from increased visibility as well as an increase in orders because when several offers are priced the same, idealo checkout offers are listed first.
* acc. Similarweb, Visits Desktop + Mobile, Q4 2016, Germany† acc. App Annie (2016): The Rise of Retail Apps