AI in B2B Commerce: hype, reality & what you should ACTUALLY be doing by 2026

AI dominates B2B commerce conversations, but practical clarity is rare. Many teams struggle to see where AI creates real value and what to prioritize. In the final session of the B2B Future Forum, you’ll get a grounded view of AI in B2B commerce – what agentic commerce means in practice, which use cases mid-market companies apply today, and how AI can improve sales efficiency without disrupting existing processes.