A tactical guide to compare platforms in terms of cost to acquire, run, and scale. In this Masterclass, Ben Marks, Former Director Global Market Development at Shopware, and Darin Lynch, Founder and CEO, Irish Titan, will discuss the true cost of ecommerce platforms. Learn how to calculate the Total Cost of Ownership of any project, know the costs to run, manage, and scale, and make fully informed decisions.
Former Director Global Market Development
Shopware
Founder and CEO
Irish Titan
Agenda:
💡Understanding the Total Cost of Ownership (TCO) Cost to acquire + cost to run + cost to scale = TCO "Don't bet against yourself!" Avoiding vendor lock-ins
🛠️ TCO as a decision making tool A (very!) brief history of ecommerce pricing models How to use TCO when evaluating the true cost of any software project
✍️ Establishing a TCO foundation Often overlooked costs: people and salaries, updates and upgrades, scaling your business and payment processing fees
We are looking forward to your participation!