Many B2B companies don’t lose revenue due to a lack of demand, but because friction in their ordering and sales processes slows deals, erodes margins, and undermines trust. In the second session of the B2B Future Forum, you’ll learn how to pinpoint where your sales-to-order processes are leaking revenue, understand the real cost of disconnected systems, and identify what it takes to resolve these issues in a scalable, sustainable way.

Senior Account Executive
Shopware
The economic reality of B2B sales Why revenue leakage often hides in everyday sales execution
The five invisible friction points in B2B commerce Where ordering and sales processes slow deals and create risk
How disconnected systems erode speed, margin, and trust The hidden cost of fragmentation across the sales-to-order journey
A practical self-audit checklist How to assess the maturity of your current sales and ordering setup
Live Q&A Bring your questions. Leave with clarity.
