The experience gap: Why B2B buyers leave – even when your product is better

In B2B, the strongest product doesn’t always win. Buying decisions are increasingly shaped by how easy, fast, and reliable it is to work with a supplier and when the experience falls short, conversion suffers. In the fourth session of the B2B Future Forum, you’ll learn how digital experience directly influences revenue, why buyers fail to convert even when the product is superior, and how to close the experience gaps that quietly drive them elsewhere.