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B2B Ecommerce Conference 2022 in Denmark

B2B Ecommerce Conference 2022 in Denmark

Shopware and WEXO join forces for the B2B Ecommerce Conference held by Dansk Erhverv, which will take place on 15 June 2022, 08:30 am – 05:00 pm. The conference will be held in Odense at the address Odeons Kvarter 1, 5000 Odense in Denmark.

The agenda

The program is updated regularly. It gives you the full overview of the conference partners and speakers as well as topics and times. Visit the registration page and make a note of the most important presentations for your business, that you do not want to miss out on and have some thoughts on how they can contribute to your business.

The program this year, consists of 21 speakers, each of whom dives into a problem, solution, or case. As a participant, you can expect a lot of inspiration and concrete tips and tricks that you can take home and use to lift your ecommerce business. You will meet experts and passionate B2B e-traders who are ready to share valuable strategic knowledge within their respective fields.

The conference addresses a wide range of relevant topics related to the digitalization of B2B ecommerce. Below you will find a draft of topics from the conference speakers.


  • Become wiser about the interaction between B2C and B2B
  • Internationalization of B2B ecommerce – expand to new countries and languages
  • Personalization – how to support a complex personal B2B shopping experience
  • Learn how to actively use company data to optimize your sales department
  • Get started with B2B ecommerce – tips and tricks
  • Omnichannel and B2B
  • Top trends in B2B ecommerce in 2022

Both Shopware and WEXO will be speaking at the conference. In addition, as a participant, you have the opportunity to visit our stand and have a chat about B2B ecommerce or sparring in relation to your company's challenges.

If your company is thinking of developing or optimizing your B2B sales, then the conference is very interesting for you. Whether you are a senior employee in a B2B company or already working with B2B ecommerce, you will acquire a lot of new and valuable knowledge.


The development within B2B ecommerce

A lot has happened with B2B commerce in recent years as it continues to grow online. One of the advantages of the digital sales channels is i.e., that companies can sell to a wider target group and at the same time be cheaper and more efficient. Therefore, it is also expected that the digital business model will gain further ground in the B2B market in the years to come.

ecommerce has become an integral part of the B2B market. In recent years, digitalization has pushed B2B trade towards more efficiency, and here a large number of IT solutions have since been developed to optimize logistics, production, sales, marketing, and recruitment.

The focal point for change will in many cases start with an ecommerce platform, which can be developed to streamline processes throughout all departments within the company. Typically, one will apply different integrations to existing systems within the company.

A B2B webshop can be integrated with existing ERP systems, POS, CRM, SoMe, or something completely different. By integrating the ecommerce platform with the company's ERP system, you get integrated products, orders, customers, and invoices, which saves many hours of manual work, as employees do not have to maintain products and customer data in both systems. However, the integration further depends on which system a company uses, therefore it may be a good idea to get consultancy or simply a second opinion from a specialist.

An ecommerce platform also puts the company in an advantageous position within the market, where customers predominantly make their B2B purchases online rather than through traditional channels such as phone, mail, physical stores, or running salespeople.

The latest B2B analysis shows that 82 % of all B2B buyers shop online
source: danskerhverv.dk

The increased focus from buyers on buying online forces B2B companies to focus even more on their online presence, which in many cases ends up being the customers' primary contact with the company. Therefore, companies should give high priority to the development of their ecommerce solution, for it to meet customers' requirements and expectations, as well as freeing up time internally to solve other tasks.

By putting the customer at the center of attention and giving them a positive customer experience, the conditions are created for the customer to shop at your company time and time again, rather than one of the many competitors in the market. The good customer experience is individual for each customer and can be created in many ways. You can start off by making it easy for the customer to find the necessary information as well as making the purchase on your website. This applies right down to small features such as giving the user the ability to check stock status, track where the package is located, or help with easy and quick re-purchase.

The possibilities are many when you start B2B ecommerce, therefore we encourage you to attend the conference and visit us at our stand. We understand that each company has different needs, and issues and uses different systems, therefore the dialogue is important to us, in relation to giving you the best possible advice, so that you have success with your project.

If you have not already signed up, it can be done up to and including June 13, 2022. We look forward to seeing you.

Event information

  • Time: Wednesday, 15 June 2022, 08:30 am – 05:00 pm CEST
  • Place: Odeons Kvarter 1, 5000 Odense C.
  • Registration deadline: Monday, June 13, 2022

Sign up here

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