Navigating the future of ecommerce in 2024
1 minute to read

Magento vs. Shopify Plus vs. WooCommerce vs. Shopware: which is best for your store?

Magento vs. Shopify Plus vs. WooCommerce vs. Shopware: which is best for your store?

Magento vs. Shopify vs. WooCommerce vs. Shopware - it’s easy to compare, but how do you know which platform is best for your ecommerce business?

With numerous ecommerce solutions offering different approaches to drive growth and generate repeat customers, it becomes a real challenge to narrow down which will give your business the best opportunity. The bottom line is this: ecommerce platforms should make selling products and services online as seamless a process as it can be. 

In this blog, we will compare five of the most popular ecommerce platforms on the market:

  1. Magento (Adobe Commerce)

  2. Shopify

  3. Shopify Plus

  4. WooCommerce

  5. Shopware

We will talk about the benefits and drawbacks of each platform and hopefully make your life a little easier. Remember, if you're looking to launch an ecommerce store or you’re looking to make a switch to a new platform, find the platform that aligns with your business requirements the best, don’t chase trends.



Shopify Plus




Magento, now known as Adobe Commerce, is an open-source ecommerce platform. It is popular among large enterprises with complex requirements. With its extensive range of features, Magento proves to be an ideal choice for ambitious retailers aiming for remarkable growth.

Shopify is widely known as a popular and user-friendly ecommerce platform that enables users to efficiently manage inventory and process orders through a unified and intuitive dashboard. Set up is seamless, making it an excellent choice for businesses entering the ecommerce market with simple requirements.

Shopify Plus is the enterprise edition of Shopify, specifically tailored for large businesses with intricate requirements. This robust platform encompasses all the features of Shopify and goes a step further by providing additional functionalities, including advanced analytics and seamless integrations.

WooCommerce is an efficient ecommerce platform on a global scale. Built as an open-source system and functioning as a WordPress plugin, WooCommerce empowers users to construct a fully functional online store seamlessly integrated into their existing WordPress website.

Shopware is an open-source ecommerce solution renowned for its scalability, performance, agility, and security. For small to enterprise-level B2C and B2B businesses, providing comprehensive solutions that cater to their unique needs, ensuring a holistic approach to ecommerce operations.

Launch date







Premium and "free" plans available*

Starting at $39/month*

Starting at $2,000/month*

"Free" plans available*

Starting at $600/month*

Best TCO**


Only for small shops**





High, except for high traffic



High, but limited to WordPress






No, coding needed










Shopify does offer a wide range of templates, but it’s a closed solution with limited options.

Yes, offers a high level of customization, but at a cost.

Yes, some limitations with WordPress.



High, except for Magento 1






Not for Magento 1






Magento proves to be the ultimate choice for large companies equipped with ample resources.

Shopify is the optimal platform for small businesses to enhance their online presence and expand their operations.

Similar to Shopify, but for enterprise-level businesses.

WooCommerce can work effectively for small and medium-sized businesses.

A great option for any mid-market business with high traffic, and those who envision they will scale up in the future.

*Pricing on these plans may vary and be dependent on various aspects. Note that no solution is ever truly "free" as hidden costs and many related expenses will drive up total cost of ownership.

**Prices may vary and it's not easy to estimate the total cost of ownership for each possible instance. This is by our estimates.

Magento Adobe Commerce Logo

Magento is an open-source ecommerce platform that can offer your business a highly customizable and scalable solution. Generally, Magento is most popular with large businesses that have complex requirements. 


  • Customizability: Magento allows you to modify its features and functionality to suit your specific business needs; Magento also offers multilingual capabilities for businesses in worldwide markets. 


  • Cost: Even though Magento offers free open-source code, their licensing and hosting fees can be expensive.

  • Functionality: Although Magento has a large marketplace with over 4,000 modules in their store, their platform may pose challenges to your data, as well as your current design and theme. It is a complex platform that requires technical expertise to set up and manage, 

  • Technical expertise: Magento can be complex to set up and maintain, you’ll need a developer or skilled technical team to reach full potential.

  • Performance & scalability: Magento can be slow, especially if your website has a lot of traffic, and it may not be the best choice if you’re looking to scale quickly. 

fourth best Magento alternative: Shopify

Shopify is a popular ecommerce platform that is easy to set up and use. It's a great option if you’re just breaking into the ecommerce market, and for businesses with simple requirements. 


  • Usability: Shopify is easy to set up and use, and it doesn’t require extensive technical knowledge to get started. Shopify offers user-friendly interfaces and a wide range of responsive templates.

  • Visibility: Due to their top-notch marketing, Shopify offers high visibility in an international market.


  • Limited customization: Yes, Shopify does offer a wide range of templates, but it’s a closed solution with limited options; this can be worrisome for businesses with complex requirements.

  • Extra fees: Shopify will cost more if you decide to use some of their advanced features, they also charge transaction fees that are unattractive to businesses with high sales. 

Shopify Plus Logo Just the S+

Shopify Plus is the enterprise version of Shopify. Shopify Plus is designed for large businesses with complex requirements; offering all the features of Shopify, plus some additional features such as advanced analytics and integrations.


  • Scalability: Shopify Plus is different from Shopify in the sense that it can handle large volumes of traffic and orders, enterprise-level businesses use Shopify Plus over Shopify.

  • Support: Shopify Plus provides dedicated support with 24/7 technical support, and access to Shopify's extensive knowledge base.


  • Customization complexity: Shopify Plus offers a high level of customization, but at a cost. It can be much more complex than Shopify and require the help of a developer to make significant customizations.

  • Cost: The Shopify Plus monthly subscription fee starts at about $2,000/month, plus transaction fees that can make the solution very pricy.

second best Magento alternative: WooCommerce


WooCommerce is a free open-source ecommerce plugin for WordPress. WooCommerce fits best with businesses that already have a WordPress website and seek to begin their ecommerce journey. 


  • Cost-effective: Most of the WooCommerce themes and plugins are affordable, and sometimes even free; this aspect draws the attention of businesses just starting with e-commerce.

  • WordPress integration: WooCommerce is seamlessly integrated with WordPress. Allowing you to easily add e-commerce as a functionality to your existing WordPress website.


  • Limited to WordPress: As mentioned above, WooCommerce is a plugin for WordPress. This can be beneficial, but also a major deal breaker. WooCommerce may not be the best option for you if you’re not using a WordPress website.

  • Scalability: Medium to large sized businesses may have trouble with WooCommerce. Large inventory and high traffic can cause your site to become slower and less responsive.

  • The real TCO: No solutions is truly “free” and that is certainly also the case with WooCommerce as you may need external developers, server and software maintenance and countless other services which will drive up your TCO, total cost of ownership.

Blog: shopware-logo

Shopware is a highly scalable open source ecommerce solution that focuses on performance, agility, and top-of-the-line security. Used by merchants ranging from small businesses to enterprise-level businesses. Shopware offers comprehensive solutions for all B2B and B2C needs.


  • User experience: Designed with the user experience in mind, Shopware provides a modern and intuitive interface that makes it easy for customers to navigate the shopping experience from start to finish. 

  • Scalability: Shopware can scale with any business, whether you’re new to the e-commerce market or handling high traffic and large product catalogs. 

  • Business size: Shopware offers the best total cost of ownership for most mid-market sized businesses. It also has very strong B2B capabilities.


  • Products & inventory: Shopware is not the right solution for businesses that only sell a handful of products.


These unique ecommerce platforms we’ve discussed all offer different qualities and opportunities for your business; as well as possess their own drawbacks. Let’s recap the platforms we’ve discussed in this piece.

  • Magento: An option for large businesses in the international market with complex ecommerce requirements. 

  • Shopify: Shopify will work best for small to medium-sized businesses with simple requirements.

  • Shopify Plus: Similar to Shopify, but for enterprise-level businesses.

  • WooCommerce: Works best if you already have a WordPress website.  

  • Shopware: A great option for any business with high traffic, and those who envision they will scale up in the future. 

Contact us today or request a personal product demo to learn more about how Shopware can help you meet your ecommerce business goals. 

Learn more about the best B2C, B2B, and D2C ecommerce platforms of 2023

Suggest blog topicShape