After last week's kick-off of our new blog post series "Shopware partner cloud success stories" together with the Shopware partner agency AREA-NET, we would like to inspire you with a new case this week. This week you will gain exciting insights into the project implementation process of Shopware's partner agency ps:dreizehn and learn how the agency uses Shopware Cloud as the optimal solution for itself and its customers.
With Shopware Cloud, we present you with an efficient solution that can meaningfully expand your agency's range of services. Follow this and other cases to benefit from the experience and insights of our partner agencies.
The challenge: one ecommerce solution for everything
It is not easy to offer an ecommerce solution that functions both as a basic framework for the implementation of a large and demanding project as well as for small and quick project implementations. Our partner agency ps:dreizehn also regrets that in the past they have often been approached by start-ups that they have not been able to help.
"These customers then usually use other entry-level solutions such as Shopify, WooCommerce, etc. When the customers then approached us again a year or two later because they had experienced rapid growth, the migration effort was even greater because the previous solution had to be completely renewed." says CEO Alexander Schuck from ps:dreizehn.
That's when it became clear for ps:dreizehn. It is not the customer's project that must adapt to the shop system, but the shop system that must be able to adapt to the customer's project. We will provide an explanation of how ps:dreizehn was able to put this insight into practice, but first we would like to introduce you to the agency and the project in more detail.
Shopware's partner agency ps:dreizehn
ps:dreizehn UG is a pure Shopware agency that manages projects in both the B2C and B2B sectors. The agency mainly serves B2C customers and has already successfully implemented several small and medium-sized Shopware projects. So far, ps:dreizehn has implemented shop solutions for Dr. Oetker and the Radeberger Group as the in-house Shopware agency of the Finzel & Schuck group of companies, as well as for several other external clients.
As a result, the agency offers a scalable and professional process solution and also implements various payment providers and tracking systems, such as Google Tag Manager. In addition, ps:dreizehn has succeeded in developing its own apps. These are apps for additional features, such as time control for digital publishing, the variable integration of time-controlled advantage strips, and also for overlays in online stores.
The project with a ps:dreizehn customer
This success story is about the project implementation by Shopware's partner agency together with the Harry Hengst brand. For a number of years, Harry Hengst has epitomised innovative upcycling concepts in the field of jackets and bags. Numerous artists, athletes, and public figures have already been supplied with unique pieces from the brand. Until now, the clothing has been sold mainly in the company's own store and based on individual orders through personal recommendations. Before working with Shopware's partner agency ps:dreizehn, the sustainable brand did not have a functional shop, only a landing page with a contact form.
However, in order to respond quickly to lost sales due to the pandemic-related shop closures, the client sought funding to expand its ecommerce capabilities. Accordingly, an online shop needed to be created quickly and easily to protect the brand from sales losses.
Shopware Cloud is ps:dreizehn's top recommendation
In order to impress the customer, a quick and simple solution was needed, so ps:dreizehn responded to the customer's urgent request as follows:
"The recommendation for Shopware Cloud came from us. […] Our recommendation for Shopware was particularly appealing to the customer because it allowed them to react quickly and at a comparatively low cost. They were also impressed by the prospect of the scalability of the shop model with numerous expansion stages in case of growth" says Alexander Schuck.
It was ultimately possible to implement the product processing in 2.5 months. The most time-consuming part of the process was the procurement of the material for the article systems, which had to be processed by the customer. Harry Hengst had a budget of EUR 4,000 for the implementation of the project. The customer expects the costs to be amortized in as little as 12 months.
The benefits of the Shopware cloud
A decisive advantage for Harry Hengst was certainly the opportunity to buy directly in the shop. This saves the company a lot of time in communicating with customers compared to the previous model with a landing page and a contact form.
In addition, the project could be implemented quickly and cost-effectively. Because there are no other updating or hosting costs with the Shopware Cloud, the customer only incurs very low monthly costs, which the small company can easily bear. In addition, the young company's day-to-day work is not additionally impacted, as maintenance, along with other updates and hosting of the software, is also part of the Shopware Cloud. This leaves the brand enough time to focus exclusively on selling its products and on its customers.
Helpful tips from Shopware's partner agency ps:dreizehn
Smaller projects with start-up companies can be a particular challenge for agencies because all the foundations for an online store have yet to be laid. Accordingly, ps:dreizehn points out that in the course of this project it was mainly the "diligence work" in the area of data and content maintenance that was relatively time-consuming. That is why ps:dreizehn recommends that other agencies should consider that start-ups or clients for whom the ecommerce business is new territory, in particular, do not yet have the appropriate structures in place. The classic area of work of a frontend developer only accounts for 10-15% of the work in the area of cloud shops. Accordingly, ps:dreizehn is of the opinion that agencies on their way with Shopware Cloud require the main resources in the areas of data maintenance, customer contact, and project management. A shop system can thus be implemented very easily with the Shopware Cloud and without a great deal of programming knowledge. For smaller projects, however, the Shopware Cloud can also be extended with the agency's own templates so that all the customer's wishes and ideas can be taken into account.
Future goals for the agency
Ultimately, ps:dreizehn believes that the Shopware Cloud offers an exciting field of specialization. Accordingly, ps:dreizehn can easily imagine greater specialization – with support from or in close cooperation with Shopware itself.
In addition, ps:dreizehn is currently looking for support in the area of customer and project management in order to be able to implement certain projects even faster in the future. For the same reason, a pricing model is currently being drafted that should make the company's everyday work easier in the future.
Satisfaction in looking back
All in all, the cloud theme is extremely exciting for ps:dreizehn, so the agency looks back on the project with satisfaction. For ps:dreizehn, what ultimately counts is that the customer is very satisfied with the result and feels very well looked after and advised. Alexander Schuck concludes that he can also take away some valuable insights for the future.
"The project was interesting, educational, and can be considered a success."