The latest EHI study, published in collaboration with eCommerceDB, once again confirms Shopware’s success: Our platform remains the most widely used shop system in Germany – for the fifth consecutive year. This recognition underscores Shopware’s position as a trusted choice for merchants across Europe and beyond.
Shopware maintains the lead
Among the 1,000 highest-grossing B2C online stores in Germany, Shopware once again ranks number one. According to the latest study, 12.5% of the country’s leading online shops rely on Shopware. Therefore, around 125 of Germany’s largest and most successful online stores rely on Shopware’s open and flexible solution. This strong adoption in one of Europe’s largest ecommerce markets underlines the platform’s ability to support complex business needs and international growth.
German ecommerce: A market shaped by diverse business models
The latest report provides a comprehensive overview of Germany’s ecommerce landscape. It covers not only traditional online stores but also hybrid business models, online marketplaces, and businesses that sell exclusively through apps.
The analysis reveals that the ecommerce platform used could be identified for 60.2% of the online businesses surveyed. More than half (54.3%) rely on one of the 20 most widely used ecommerce platforms.
Shopware maintains its position as the most widely used ecommerce platform in Germany. The findings also highlight the importance of a flexible, scalable, and future-ready technology foundation for ecommerce businesses.
What the latest market data reveals
Germany’s ecommerce landscape is becoming increasingly diverse. Choosing the right ecommerce platform is no longer just about the underlying technology. Additional services and capabilities are also gaining importance, including payment methods, shipping and returns options, customer chat services, and AI-powered applications.
For businesses, this means choosing a commerce platform that not only meets their current needs but also provides the flexibility to adapt to individual requirements and support future growth.
Shopware’s ability to meet these demands is also reflected in the latest findings. For the fifth consecutive year, Shopware ranks as the most widely used ecommerce platform in Germany. Sebastian Hamann, Co-CEO of Shopware, sees this as confirmation of the company’s approach.
“We are pleased to once again be confirmed as the most widely used commerce platform in Germany in 2026 - and for the fifth year in a row. The new report shows how dynamic and diverse the market is becoming. Our customers and partners choose Shopware because they need an open, flexible and scalable foundation for their businesses.”
– Sebastian Hamann, Co-CEO of Shopware
What this means for international decision-makers
For businesses evaluating new commerce technology, the study highlights key success factors:
Proven leadership in Germany – one of Europe’s largest ecommerce markets.
Flexibility and scalability to meet the needs of both B2C and B2B merchants.
Open-source DNA that empowers brands to innovate, integrate, and expand without limits.
By confirming its leadership position in a highly competitive and dynamic environment, Shopware reinforces its role as a reliable partner for merchants not only in Germany, but across Europe and beyond.
Our conclusion
We are proud to once again be recognized as the market leader among shop systems in Germany. For us, this achievement is more than a national milestone – it’s proof of the value Shopware delivers for merchants worldwide.
A big thank you to our customers and partners for their trust. Together, we are shaping the future of digital commerce – open, authentic, and visionary.
You can find more details here: EHI-Studie: E-Commerce-Report Deutschland 2026 (German website)
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