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For the second consecutive time: Shopware is the market leader in Germany for ecommerce platforms

For the second consecutive time: Shopware is the market leader in Germany for ecommerce platforms

Once again this year, the retail institute EHI, in collaboration with eCommerceDB, has published the top 1,000 business-to-consumer stores in Germany with the highest sales in various sectors. We are very pleased about the results of the study because Shopware is at the top of the leading store systems for the second time in a row! 

Shopware further extends lead over Magento

The study by EHI and eCommerceDB revealed not only the top-selling online stores in Germany but also the most frequently used ecommerce platforms. In this ranking, Shopware has made it to first place among the most popular ecommerce platforms for the second time in a row. According to this ranking, our software is used by 12.2% of the top 1,000 online stores in Germany with the highest sales – 122 of the most popular online stores in Germany thus rely on the software provided by Shopware. This means that Shopware is the market leader for the second consecutive time and continues to increase the lead over Magento. 

Shopware's rise to the top shop system

In 2021, Shopware achieved a market share of 11.5%, putting it in second place in the ranking [2]. In 2022, Shopware increased its market share to 12.2%, a growth of 0.7%, securing Shopware the top position for the first time [3]. The success continues now, as Shopware confirmed its top position and again reached a market share of 12.2% [1]. 

In line with last year's predictions, Shopware thus makes it to the top of ranking 2 as the most popular ecommerce platform. We think that Shopware 6's rapid product maturity and our unique open-source approach are the main reasons for this positive development. We're very pleased about the trust placed in us by Germany's top-selling merchants. Many thanks for this! 

The top 1,000 online stores in Germany 

In addition to the top ecommerce platforms, however, the study by EHI and eCommerceDB focuses primarily on the most popular online stores in Germany.  For the first time in 15 years, turnover in German ecommerce has fallen. The 1,000 B2C online stores with the highest turnover recorded a drop of 2.8% in turnover compared to the last business year. This is shown by the results of the study "E-Commerce-Markt Deutschland 2023" by EHI and eCommerceDB. According to the study, their net ecommerce turnover fell to 77.7 billion euros in 2022, as net ecommerce turnover was still 79.9 billion euros the year before. 

EHI-top-1000-online-stores-2023

The top online stores in comparison

The ranking of the top-selling online stores is led by amazon.de with ecommerce sales of 14.39 billion euros. Second place goes to otto.de with sales of 4.52 billion euros, and third place goes to zalando.de with sales of 2.60 billion euros. This pushes Zalando past mediamarkt. 

Top 10 online stores in Germany

However, the strongest growth among the top 10 online stores with the highest sales was recorded by apple.com. With a growth of 18.2%, the large technology company was one of the few to achieve positive growth. 

Want to learn more? 

In the German press release of the retail institute EHI you can read all further details about the study. You can also find the B2B online store ranking of the top 100 online stores in Germany here. For more information about the leading ecommerce platform in Germany, you can browse here in the blog.


[1] https://www.ehi.org/presse/erstmals-ruecklaeufiger-umsatz-im-e-commerce/

[2] https://www.onlinehaendler-news.de/online-handel/praxistipps/135587-meistgenutzten-onlineshop-systeme-deutschland-top-ten

[3] https://www.ehi.org/presse/e-commerce-2021-zeit-des-wachstums/

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