We’re proud to be recognized once again as a leader in the Paradigm B2B Midmarket Combine 2025 Report for Ecommerce Solutions. This year, we were awarded 11 out of 12 possible medals – with 6 gold medals, 2 silver medals, and 3 bronze medals in the specific category assessments. This continued recognition confirms our strong positioning in the B2B ecommerce space and our unwavering focus on innovation, performance, and customer success.
Product analysis – noteworthy strengths:
Strong Product Information Management (PIM)
Impressive deployment flexibility
Robust global developer footprint
Impressive search functionality
Strong promotions capability
Shopware’s 2025 category evaluation
Cited as a partner-centric, value-priced SaaS solution among the 13 ecommerce solutions analyzed (including Shopify, Salesforce B2B, Oro and VTEX); Shopware customers spoke highly of the Shopware 6 platform, specifying our business user-friendly approach, large community of helpful users, and API-first framework.
🥇 Gold Medals:
Partner Ecosystem: Highlighting our impressive, growing and dependable network that enhances service delivery, with a particularly well-developed global partner ecosystem that contributes directly to implementation success and ongoing enablement.
Total Cost of Ownership: Shopware remains one of the most cost-efficient solutions on the market, offering highly competitive pricing models and low implementation complexity – enabling faster time-to-value and reduced ongoing costs.
Vision & Strategy: Our open commerce approach, innovation roadmap, and global scaling continue to impress – particularly our thoughtful and extensible product roadmap, which aligns with evolving market needs and future B2B commerce trends.
Content & Data Management: This medal acknowledges our robust management of content and data – with flexible content staging, seamless digital asset handling, and intuitive PIM features tailored for both marketers and merchandisers.
Promotions Management: Our advanced promotion tools deliver measurable revenue impact for B2B merchants, especially thanks to our easy-to-use rule-based system for configuring complex pricing and discounting logic without developer input.
Site Search: Awarded to us for our advanced AI search capabilities and search-by-image features, including semantic understanding and intuitive UX that help buyers find what they need faster – especially in complex B2B catalogs.
🥈 Silver Medals:
Ability to Execute: This recognition reflects Shopware’s ability to deliver smooth implementations, structured onboarding, and a transparent product roadmap.
Transaction Management: The platform supports complex B2B transaction processes such as negotiated quotes and custom ordering flows with flexibility and robustness.
🥉 Bronze Medals:
Customer Service & Support: Shopware offers a focused support approach through its partner network, community engagement, and tailored enablement resources.
Integrations, Operations & Infrastructure: With Shopware Analytics, merchants gain direct access to key performance insights and monitoring tools within the platform.
Sales & Channel Enablement: This spotlights Shopware’s strength in supporting diverse B2B sales models across channels and regions.
What comes next? Continuing to raise the bar in B2B ecommerce
This report underlines a clear message: Shopware is a top choice ecommerce solution for midmarket B2B companies.
And we’re not done. We continue to release new AI-powered tools and expand our B2B feature set even further. From intelligent automation and Agentic Commerce to advanced B2B workflows – Shopware continues to innovate in line with the most pressing needs and expectations of buyers, helping merchants evolve with modern digital experiences.
We’re excited about this recognition – and even more excited about what lies ahead. Let’s keep shaping the future of B2B ecommerce, together.
About the report
The Paradigm B2B Midmarket Combine Digital Solutions report assesses leading ecommerce solutions, empowering buyers to make informed decisions. Through a comprehensive evaluation and scoring process, solutions are ranked and recognized with medals.
Download the Shopware report: 2025 Paradigm B2B Report Midmarket Commerce Solutions | Shopware For the full report and other resources from Paradibm B2B, go to: Combine version | Paradigm B2B
