Limitless
evolution

Explore plans designed for your business now. Scale up and grow faster with Shopware’s advanced feature set, state-of-the-art technology, and first-class support.

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Shopware

Rise

Stand out from the crowd

Be great at what matters – your brand. Create a unique, recognizable online presence, automate your workflows, and showcase your products at their absolute best.

From $600* per month

US-Dollar ($) USD

Euro (€) EUR

Feature Level

Content management & Design
Workflow & Automation
Customer experience & Marketing
Inventory & Order management
B2B capabilities
AI Copilot

Support Level

Everything is possible – you decide

SaaS Build your business and scale up fast without spending any resources on regular updates. Be free to concentrate on your core business while Shopware SaaS takes care of all technical aspects such as hosting, software updates, and maintenance. Shopware SaaS is already included in the price and therefore offers you a better price-performance ratio compared to the self-hosted variant.
Learn more about Shopware SaaS
PaaS The perfect solution if you have a team of developers by your side and want complete control over your ecommerce infrastructure. Shopware PaaS allows you to develop and deploy your business strategy in the fastest and most secure way. Maximum flexibility with minimal maintenance hassle.
Learn more about Shopware PaaS
Self-hosted Manage Shopware yourself: you pick where the platform is hosted and maintained. Commission an agency to support you or handle everything in-house – it’s your call. Note that Shopware SaaS comes at the same price as self-hosted, thus providing more value for money.

Contact

Shopware

Evolve

Accelerate your growth

Experiment at the speed of your ideas with full flexibility to scale your business model, comprehensive B2C and B2B capabilities, and advanced CX features to elevate your online presence.

Custom price

Feature Level

Content management & Design
Workflow & Automation
Customer experience & Marketing
Inventory & Order management
B2B capabilities
AI Copilot

Support Level

Everything is possible – you decide

SaaS Build your business and scale up fast without spending any resources on regular updates. Be free to concentrate on your core business while Shopware SaaS takes care of all technical aspects such as hosting, software updates, and maintenance. Shopware SaaS is already included in the price and therefore offers you a better price-performance ratio compared to the self-hosted variant.
Learn more about Shopware SaaS
PaaS The perfect solution if you have a team of developers by your side and want complete control over your ecommerce infrastructure. Shopware PaaS allows you to develop and deploy your business strategy in the fastest and most secure way. Maximum flexibility with minimal maintenance hassle.
Learn more about Shopware PaaS
Self-hosted Manage Shopware yourself: you pick where the platform is hosted and maintained. Commission an agency to support you or handle everything in-house – it’s your call. Note that Shopware SaaS comes at the same price as self-hosted, thus providing more value for money.

Contact

Shopware

Beyond

Build the extraordinary

Whatever you sell, however you sell it. Take your business above and beyond with maximum adaptability, next-level customer experiences, and premium support by your side.

Custom price

Feature Level

Content management & Design
Workflow & Automation
Customer experience & Marketing
Inventory & Order management
B2B capabilities
AI Copilot

Support Level

Everything is possible – you decide

SaaS Build your business and scale up fast without spending any resources on regular updates. Be free to concentrate on your core business while Shopware SaaS takes care of all technical aspects such as hosting, software updates, and maintenance. Shopware SaaS is already included in the price and therefore offers you a better price-performance ratio compared to the self-hosted variant.
Learn more about Shopware SaaS
PaaS The perfect solution if you have a team of developers by your side and want complete control over your ecommerce infrastructure. Shopware PaaS allows you to develop and deploy your business strategy in the fastest and most secure way. Maximum flexibility with minimal maintenance hassle.
Learn more about Shopware PaaS
Self-hosted Manage Shopware yourself: you pick where the platform is hosted and maintained. Commission an agency to support you or handle everything in-house – it’s your call. Note that Shopware SaaS comes at the same price as self-hosted, thus providing more value for money.

Contact

Detailed feature and support overview

	Rise	Evolve	Beyond
Content management & Design
Visual page builder Create appealing shop pages with nothing but drag & drop. Zero code required – so there’s no need for you to become a developer or a trained web designer before.
Premium Themes Minimum effort, major impact: give your shop a fresh look. Choose from our modern themes and customize your shop’s design to suit your taste.
Blog Soon Inform, inspire – and gain organic reach: a blog is just what you need. Use blog posts on your shop page to inspire (potential) customers and make the most of the productive symbiosis of content and commerce.
CMS rules Use the Rule Builder to determine which target groups view certain pieces of shop content for the purposes of precision targeting or discounts and offers. Create content independent of the day, time, cart contents or customer status – you’ve got an array of unique options to choose from!	–
Quick view Quick view gives users a seamless shopping experience. Let’s say a customer is browsing through the product list and discovers a product that appeals to them. Thanks to Quick view, they can look at it in more detail in a pop-up window to find out other information about the product and add it to their cart without switching to the product detail page. In turn, the customer stays on the overview page and can simply pick up their browsing where they left off.	–
Storytelling Use scroll navigation to guide your customers through the pages of your shop, paragraph by paragraph, and walk them through fascinating stories about your brand and product universe.	–
Workflow & Automation
Roles and permissions Manage all the users in your administration by setting up user accounts and giving them the right to view, edit, create, or delete content – so you set a user’s roles and permissions for each area with the ultimate precision.
Publisher Work collaboratively with your team in the shopping experiences: Create drafts of your unfinished shop layouts and see in the activity feed who made what changes – so you always have your eye on the ball.	–
Rule Builder Use conditions to create individual rules, whether to calculate shipping costs, work out customer-specific product prices or determine promotional activities: sky’s the limit!
Rule Builder \| preview Create new rules and check whether they work as planned by testing them in your admin area with specific orders. In turn, you can quickly find errors in a rule’s construction and ensure everything goes off without a hitch in your online shop.
Flow Builder Simplify and automate even the most complex business processes without having to write a single line of code, thanks to the Flow Builder.
Flow Builder \| preview Soon Preview the flows you’ve built with Flow Builder preview so you can try them out before they become active – and make sure everything is running smoothly.
Flow Builder \| share flows Take flows from the Flow Builder and move them between different systems: Send a flow to an app, for example, or shift it from a test system to a live system.
Flow Builder \| promotions Soon Combine Flow Builder with promotional activities and marketing features by using flows to approve discounts linked to specific conditions, for instance.	–
Flow Builder \| webhook actions Transfer data to API-based third-party providers using webhooks.	–
Flow Builder \| delayed actions Release flows from Flow Builder on a later date. Send an automated email a week after a customer placed an order and ask for a review, suggest other products that go well with their purchase and much more.	–	–
AI Copilot
AI Copilot \| content for Shopping Experiences Looking to create compelling text effortlessly? Activate AI Copilot in Shopware's Shopping Experiences with a simple keystroke. Benefit from AI-powered writing, editing, and translating to elevate your content while slashing time spent on revisions. A monumental shift in content creation!
AI Copilot \| customer classification Use AI intelligence to classify customers effortlessly. The system generates insightful tags like "Frequent buyers" based on order history, setting the stage for razor-sharp marketing campaigns that truly resonate.
AI Copilot \| export assistant Unlock the capability to selectively export data into a CSV file with ease and assurance. Activate the Export Assistant under Export > Settings and tailor your data queries. Rest easy knowing your data remains uncompromised and ready for prompt analysis and decision-making.
AI Copilot \| image keyword assistant Revolutionize your workflow with our image keyword assistant. After activation, the AI scours uploaded images to append relevant metadata keywords. Save time on image searches and enjoy a bonus: these keywords double as SEO-boosting alt-tags.
AI Copilot \| review summary Amplify the impact of your product detail pages. Activate this feature in the admin panel and get a tailor-made, at-a-glance compilation of customer reviews. Highlight it prominently to streamline purchase decisions and turbocharge your sales metrics.
AI Copilot \| custom checkout message Post-purchase, delight your customers with AI-crafted personalized thank-you messages. Tailored to the shopping cart items and your unique settings, these messages not only satisfy but secure enduring customer loyalty.
AI Copilot \| product properties Never manually list product properties again. AI Copilot autonomously generates an insightful list of product attributes based on existing descriptions. This improves user satisfaction with more accurate filters and makes it easier to create varied product options, all without repeating attributes.
AI Copilot \| translation for reviews Never manually list product properties again. AI Copilot autonomously generates an insightful list of product attributes based on existing descriptions. This improves user satisfaction with more accurate filters and makes it easier to create varied product options, all without repeating attributes.
AI Copilot \| product description Generate stellar product descriptions without external tools. Input key terms, hit "generate," and instantly obtain a top-tier, ready-to-publish description that accentuates your product's unique selling points.
AI Copilot \| search by context This feature is an addition to the storefront search. Shoppers can use everyday language to search for items, such as “I’m planning a trip to New York”. Depending on the sales channel and context, our AI-powered search function will suggest relevant products that lead to cross-selling results.
Customer experience & Marketing
Customer groups VIP customers, B2B customers, or international customers? Create a wide range of customer groups and assign certain sales channels or tax regulations to them. Thanks to Dynamic Access, you can also set specific pieces of content on your shop page to only be visible to certain customer groups.
Promotions Whether it’s for summer, Valentine’s Day or Christmas sale, offer discounts for your sales channels to increase your turnover. You’re free to decide how long the offer runs for and how the discount code is generated.
SEO Search engine optimization is important for generating organic reach and attracting new customers. And with rich snippets, breadcrumbs, meta tags and canonical tags, your shop is perfectly equipped to face the future.
Search The search feature is crucial so your customers can quickly track down the products in your shop they’re interested in. In Shopware, you can modify the search to suit your needs, configuring what areas of the shop the search should cover. For instance, setting a minimum length for the search term or determining search behavior.
Cross-selling Your customer is looking at lamps? Then they’ll also need lightbulbs! On the product details page, show your customers items that go with what they’re looking at and boost your sales.
Product reviews Your customers can leave reviews for every single product. This also helps other customers decide what to buy and gives you the chance to collect valuable customer feedback.
Tag Use tags to assign keywords to products, customers, media, orders and much more. In turn, you can quickly find and view all the content with tags. Plus, you can even create keyword-based rules with the Rule Builder.
Social Shopping Boost your brand awareness and your sales: use social media like Facebook, Instagram and Pinterest as additional sales channels and target your intended audience wherever they are.
Advanced Search Don’t just search - find. This high-performance search feature is based on Elasticsearch. Despite the huge quantities of data at play, your customers can enjoy lightning-fast search results and an improved user experience.	–
Dynamic Access Make content visible to certain customer groups only, whether VIP customers or major retail partners. Control who sees categories, products, specific variants or landing pages, for instance.	–
Form Builder This form configurator lets you create individual forms for your shop and store them as templates. Simply drag & drop text fields onto the form and arrange them however you like.	–
Digital Sales Rooms Create interactive live video events for your customers straight from your Shopware website – without having to switch between a presentation tool, video conferencing system and store system.	–	–
Inventory & Order management
Physical products
Digital products
Dynamic Product Groups Create product groups based on dynamic rules, such as “Top Sellers”, “New In”, or “Reduced” and roll them out at various points in your online shop. For example, you can dynamically fill categories, product feeds or Shopping Experiences, without lifting a finger yourself.
Payment integration Decide which payment options you want to offer at your shop’s checkout – choose from an array of international payment service providers.
Shipping integration Decide which suite of shipping options you’ll offer your customers and which shipping providers you’ll work with.
Category management Manage your shop’s category structure. Categories are also used to organize shop pages, structure service menus, and set up landing pages.
Custom Products Offer your customers customizable products with their choice of text, lettering or color. Tailor the selection interface to the product and options at hand, with everything from checkboxes and text fields through to a comprehensive step-by-step mode.
Returns management Manually handle your customers' returns directly in the admin.
Returns management \| customer account Soon Offer your customers the self-service portal so they can manage returns intuitively in their own customer accounts.	–	–
Multi-inventory Manage multiple warehouses and inventories, while always keeping an overview of what’s what.	–	–
Subscriptions Sell products via subscriptions to reinforce customer loyalty. Under a subscription, products are delivered at regular intervals without the order needing to be actively placed in the shop each time. You’re also free to lay down whatever subscription terms you’d like.	–	–
B2B capabilities
Gross/net price display Set which customer groups see which prices and which tax rates are applied – down to the finest details.
Enhanced roles and permissions management Make the most of enhanced roles and permissions management, customized to suit B2B functions and roles. Set rights for budgets, and conditions, for instance, and determine who is allowed to use the features of the B2B Suite – including in the storefront.	–
Quote management Manage an effortless submission and approval of sales offers: Prepare and send proposals to your customers, accept or decline offers made to you.	–
Sales representatives Give your sales representatives accounts with debtor functionalities so they can access the customers’ shop accounts directly and manage special offers for them.	–
Budget and approval processes Set budgets for specific employees and determine which processes they are permitted to undertake.	–
Quick ordering Your customers can add orders to their shopping cart or order list in a flash: all they need is the product number and quantity, which they can enter either via a simple input mask or by importing a file.	–
Order list Large orders are a common occurrence in the B2B segment, with the same orders often placed time and again. Order lists help your customers better plan and easily manage their orders so they can save valuable time.	–
Customer-specific pricing A frequent customer, start-up, or longstanding client with a loyalty discount? Set up bespoke prices for your various customers.	–	–
Internationalization
Unlimited sales channels Create as many sales channels as you need – there are no limits. Whether you opt for an online shop, POS, social media, or marketplaces, you can easily advertise all your products on the sales channels that are relevant to your target groups.
Multi-language Go global by ensuring that your online store is available in your customer’s native language.
Other
Import/export Automatically import and export CSV files for products and orders and use them to send data between Shopware and third-party systems, such as ERP, PIM, or evaluation tools.
Migration You’re using a different e-commerce solution right now? No problem – you can switch to Shopware! Our community and network of experienced partner agencies are at hand to assist with the migration.
Extensibility Thanks to our headless architecture and API-first approach, you have total flexibility to shape Shopware so it meets your needs. Expand Shopware to include apps, plugins or integrations provided by our technology partners.
Currencies Increase your international success and offer your products in different currencies. Whether per country or sales channel: Manage all currencies and configure the display and other details according to your needs.
Taxes Tax rates can vary by country, region, product, and customer group. With Shopware, you can manage and customize all tax rates easily.
Support
Availability Business times are covered in two time zones: UTC-4 (New York, US), CEST (Berlin, Germany)	9:00 am - 5:00 pm 9-5	7:00 am - 7:00 pm 7-7	24/7 24/7
Service reaction time	8 hours 8h	4 hours 4h	1 hour 1h
Written support Creation of support requests using the ticket system in the store operator area of your Shopware account.
Phone support (callback) Creation of phone support for technical questions in the store operator area of your Shopware account to request a callback from the support specialist.	–
Hotline You can reach our telephone hotline from Monday to Friday between 8:00 am and 5:00 pm (UTC-4 (New York, USA), MESZ (Berlin, Germany)).	–
Written developer support If you have specific questions about customized development for your store project, you can get help from our written developer support. You can create a ticket (maximum two ticks per month) for this in your Shopware account. The response times for these tickets can vary depending on their complexity.	–	–
Personal onboarding You will receive personal sales onboarding from your direct contact person in Sales.	–	–
Personal account manager You can discuss sales enquiries with your direct contact person from Sales.	–	–
Community forum Make use of the knowledge of the Shopware community and ask your questions in the forum at Shopware Community Forum.
Free initial installation If you operate your store with a shopware-certified hosting partner, we will take care of the initial installation of your Shopware store for you.
Updates and patch-releases

Close overview

Trusted by

Why Shopware?

Because we’re offering your business a solid foundation you can count on. Fast, flexible, and secure. Agile but unshakable. Safely navigating you through the dynamic world of digital commerce. Now and in future.

Open commerce

Your business, on your terms! With our open commerce platform, you control your destiny. Always having access to the source, you own it. No lock-ins, no compromises, no limits. It is exactly this focus that makes the difference and enables our merchants to grow strongly and sustainably in the dynamic world of digital commerce.

API-first and headless

Move faster with our headless core and API-first architecture. Test and integrate new interfaces quickly and efficiently without disrupting your core business. Be better with best-of-breed strategy and deploy the best software solutions for your business.

High up on Shopware Cloud

Focus your resources on scaling and growing your business, while we ensure the smooth running and effortless management of your business operations. Shopware Cloud takes care of all technical aspects such as hosting and deploying software updates. Available as SaaS and PaaS. Find out more

Integration and extensibility

With the wide and ever-expanding range of extensions in the Shopware Store, you have full flexibility when building and customizing your ecommerce infrastructure. Benefit from our global network of developers who are always looking into the future of commerce and keeping the platform ahead of the game.

B2C and B2B

Thanks to Shopware’s outstanding scalability and wide range of features such as the B2B Suite, our ecommerce solutions effortlessly support your business needs. Test different business models on-time, explore new territory, and adapt fast to changing customer needs.

Storytelling

Whether B2C or B2B, brand loyalty is your most important currency. With Shopware’s core integrated CMS and the seamless synergy of content and commerce, you can forge that indispensable trust-factor and build a solid, customer-focused brand strategy.

Unbeatable TCO

Direct market comparisons consistently demonstrate Shopware’s unbeatable TCO, thanks to our cutting-edge technology and the extensive range of integrated features. We offer full transparency, no hidden costs, and continuous advancements of our ecommerce solutions.

Fastest time-to-market

Move faster with greatly reduced project cycles. Releasing at the right time requires adaptability, the ability to learn quickly, and an agile, yet solid ecommerce foundation. Optimize your internal operations with Shopware’s advanced features and automation tools.

Global partner network

Come on board and join the vibrant, progressive Shopware community. Our worldwide network of developers, agencies, and technology partners are by your side with expert knowledge and outstanding support, excited to see your business thrive.

35% increase in conversion rate
25% increase in average shopping cart value
20% increase in time savings

“We were looking for a future-proof platform, offering full flexibility and scalability, to keep up with the changing customer expectations. Shopware presented us a ready-made solution.”

Robin van Zanten Staples Benelux

Omnichannel commerce
Fast development cycles and high flexibility
Intuitive backend processes

“With the relaunch of our ecommerce platform on Shopware 6, we’ve reached a major milestone on our way to becoming the omnichannel market leader in DACH. We now have the foundation to significantly expand our online business whilst seamlessly connecting it with more than 100 BabyOne retail stores. Shopware 6 provides fast development cycles, high flexibility in terms of customer engagement, and intuitive backend processes.”

Sabrina Mertens BabyOne

15% increase Sistrix visibility index
Significant time savings thanks to automation
State-of-the-art shopping experience

“For us, the combination of content and commerce is important: We want to present our brand in the best possible way, but also offer our customers a state-of-the-art shopping experience. Shopware makes this possible. In addition, the system provides an intuitive user experience. With features such as the Rule Builder, we can easily implement various marketing actions.”

Frank Hanauer STABILO

10% more revenue
53% increase in conversion rate
4x faster development of landing page

“We need a flexible, intuitive and future-oriented ecommerce solution that allows us to run our customer-focused and creative business in the most sustainable way. This is exactly what we’ve found in Shopware – be it in Shopware’s expressive storytelling feature, in the performance, or in the exceptionally high degree of automation.”

ARMEDANGLES is the overall winner of the Shop Usability Award 2021.

Matthias Wirtz ARMEDANGELS

Outstanding ecommerce experience
Perfect brand and product positioning

“We‘d like to offer apple fans a new approach to ecommerce and provide exceptional online experiences: For us, this means creating a platform that informs and introduces customers to the colorful world and different flavors of the apple. Shopware allows us to present our apples, and consequently our brand, in an incredibly unique way.”

Benjamin Laimer VI.P - La Saporeria

FAQ's

Shopware SaaS, PaaS, or self-hosted? What is the right solution for my business?

Shopware SaaS (software as a service) and Shopware PaaS (platform as a service) are both ecommerce solutions in the cloud. This means you’re free to focus on your core business while we take care of the hosting. With Shopware Cloud you get everything you need to build your online store with maximum efficiency and start growing from day one.
In many respects, Shopware SaaS and Shopware PaaS share the same advantages, but there are also salient differences:

Shopware SaaS

Automatic software updates
Carefree hosting and infrastructure maintenance
Full control over your resources
Scaling mechanism and full expandability

Shopware PaaS

All benefits from Shopware SaaS, as well as:
Maximum customizability
Performance monitoring
Dev tools to test and create efficient processes

Self-hosted is the right solution for your business if you have an expert developer team by your side and you need full control over your chosen IT infrastructure.

Hosted on your own server or your chosen hosting provider
Extensive customization options
Custom programming possible
Local storage of data

And the costs? Shopware SaaS comes at the same price as self-hosted, thus providing you more value for money. As Shopware PaaS is tailored to your specific needs, we offer you individualized pricing for it. Please contact us for further information.

Which plan is the best solution for my business?

It depends on your specific needs. Are you already a global player with comprehensive B2C or B2B requirements? Or are you an ambitious new merchant with a long-term business plan? How fast do you want to grow? What type of support do you need?

Let’s discuss your business goals with a personal consultation and find the right Shopware plan for your current and future needs. Contact our team directly.

How is the price of the Shopware plans calculated?

The pricing for our plans is based on your gross merchandise value (GMV) and further individual factors. Our sales experts will be happy to explain all the details in a personal consultation with you.

How do I find a Shopware partner agency to work with?

With over 1,200 certified Shopware agencies that specialize in a variety of services, you can be confident you’ll find right support for your specific requirements. Find the right agency for your business here.

I'm currently using a different ecommerce solution. How can I migrate?

Easy - we'll bring you over! Our support team as well as our specialized partner agencies will help you migrate your business smoothly and ensure you keep all your important assets such as customer data, order history, products, etc. Find further information here.

Can I get any assistance in addition to the official Shopware support?

Of course you can! Because as an open source platform, we involve our global community of business leaders, developers, and partner agencies on a daily basis:

Chat with over 6,000 users on our Slack channel
Find support and current discussions on the Stack Overflow platform. Use the platform to ask technical questions or share your knowledge
Gain insights from free training videos
Join the free Shopware workshops for developers
Grow and learn with the community on our Boost Days

Please also visit our documentation, the community forum, and the academy.

Does Shopware offer a free ecommerce solution?

Yes, the Community Edition is the open source, MIT-licensed core of Shopware that can be downloaded and used for free.

What is the difference between our paid plans and the free Community Edition?

All our paid plans are expanding upon the Community Edition, adding cutting-edge features that’ll make your business stand out from the competition and speed up your success. Also, with our paid plans you get support directly from Shopware, accelerating the implementation of your ecommerce project.

The Community Edition of Shopware is supported through voluntary work by people from our pioneering community. It is not available in the Shopware Cloud – setup and maintenance are your responsibility.

Our Community Edition is the heart of Shopware. It is the foundation of your success, while our paid plans are the accelerators that will take your business above and beyond.

Read more about our open source Community Edition