The Forrester Wave™ for B2B Commerce Solutions Q2 2024
Breaking Up Is Hard To Do

The Journey of the Mid-Market Merchant

Rick Watson, Executive Advisory Board Member at MACH Alliances, took an unbiased look at why mid-market merchants are dissatisfied with legacy platforms and observed the decline of major players such as Salesforce and Magento.

Future Commerce Report
Shopware Community Insights

Everybody is talking about the forgotten mid-market

Explore the exclusive insights offered by thought leaders, partners, and industry influencers on the 'forgotten mid-market.' Hear their perspectives as they provide a fresh angle on the topic.

Beyond borders

Global views on the mid-market

Explore insights from our international partners as they share their unique insights on the 'forgotten mid-market.' Gain a global perspective on this trending topic through the eyes of industry influencers and partners across borders.

Breaking Free from Legacy Constraints

Key Insights

1️⃣ Market Shift: The US mid-market ecommerce sector is evolving, with limited new deployments. Brands opt for top-of-funnel marketing, overlooking the game-changing opportunities in platform innovation.

2️⃣ Magento's Decline: Adobe's neglect of Magento has led to a decline in market share and major brands are slowly moving away.

3️⃣ Escaping Legacy Costs: Uncover why brands universally dislike their current platforms—excessive maintenance costs, unforeseen total ownership expenses, and the struggle with inflexible structures.

4️⃣ Break Free: Explore alternatives beyond the stagnating giants. Rick Watson's report guides mid-market merchants on evaluating solution providers, enabling a seamless transition from legacy platforms.

The Shopware Difference

Enterprise-level excellence, SMB affordability.

We redefine innovation, not just in our solutions but in our pricing approach—a customer-first strategy that breaks the mold.

Elevate Operations, Amplify Success Designed for large-scale B2C and B2B operations, Shopware delivers unmatched performance, reliability, and scalability. Handle growing transactions and market shifts without the hefty price tag.

Supreme Capabilities, Surprising Affordability Empower your vision without financial constraints. Shopware offers elite capabilities at an industry-defying price point, ensuring growth is a partnership, not a burden.

Redefine Success Today Ready for innovation without compromise? Request a meeting now and discover how Shopware can propel your business at a price that defies industry norms.


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