The Shopware Visionary Award honors B2B and B2C businesses that don’t just sell–they lead, innovate, and shape commerce. These pioneers fuse technology with creativity and ideas with impact.
Think you’ve got what it takes? Apply now and get recognized at SCD 2026.
Follow the key dates of the Shopware Visionary Award – from nomination to celebration. Here’s what to expect along the way.
Deadline: 31 March, 2026
Time to act: Nominate the shop you think should win the Shopware Visionary Award.
March 16 - April 10, 2026
Time to wait: This time is used to look through all the amazing nominees and create a shortlist out of it.
13 - 27 April, 2026
Time to act: Register an account at the Community Hub and use the chance to vote for up to three winners.
April 27 - June 9, 2026
Time to wait: Based on the six finalists selected via Community Hub, the jury will choose the three winners of the Shopware Visionary Award.
June 10, 2026
Time to celebrate: At this years SCD in Cologne, the winners will be announced and celebrated.
Including a digital online badge for maximum visibility.
A donation check to support a good cause.
The award title is visible and usable for one year.
The three winners of the Shopware Visionary Award 2026 will be chosen from the Community Hub finalists by a jury made up of Shopware’s leadership team. Together, they bring a deep understanding of commerce, technology, and innovation.
The criteria for the Shopware Visionary Award is divided into three sections: Excellence, Emotion, and Efficiency. A business doesn’t need to meet all three criteria to be eligible. However, it should demonstrate strength in at least one of these areas. In the application, nominees should clearly explain how they fulfill the selected criteria.
Fast, flexible, future-ready. Transform complex business needs into high-performing operations.
Quality excellence: High-quality media, engaging product presentations, and compelling storytelling that create a consistent and premium brand experience.
Multi-device optimization: Responsive designs that ensure seamless experiences across devices.
Localization: Multilingual support, enabling regional payment solutions and local shopping experiences.
Customer journey: Enhanced customer engagement, retention, and conversion through exceptional customer experiences, such as smooth delivery, easy returns and proactive support.
Emotion– powered by data, driven by innovation. Stand out with industry-leading commerce experiences.
Use of innovative tools: Highlighting cutting-edge technologies like 360-degree views, AI commerce, and spatial commerce (3D, AR, VR) is a strong indicator of innovation and forward-thinking approaches.
Unique approaches to presenting products: Encourages creativity and out-of-the-box thinking, which is key to setting trends and redefining user experiences.
Creative use of multimedia: Demonstrates a commitment to enhancing engagement and storytelling through modern and visually appealing formats like videos and animations.
Community building and social commerce: Leveraging social media and commerce to engage customers, build loyalty, and foster vibrant, community-driven connections.
Efficiency redefined. Intuition perfected. Cut your long-term TCO with advanced process optimization.
Global strategy: Effective market entry and growth strategies in diverse regions.
Adaptability: Tailored user experiences for different cultural and regional preferences and regulations.
Efficiency: Streamlined processes for complex business needs (e.g. effective use of B2B Components).
Scalability: Ability to handle large B2B accounts and growing demand and future business needs.
User experience: Connecting multiple systems for unified business operations.
Visionary ideas, exceptional impact: Discover the first winners of the Shopware Visionary Award in 2025.
At the Shopware Community Day 2025, the Shopware Visionary Award was presented for the very first time. Discover the three winning merchants and why they are true pioneers in digital commerce.
Before you submit, please make sure that:
You are a Shopware customer or a Shopware partner.
The nominated shop uses Shopware 6.
A marketing agreement (MA)* with Shopware exists.
As a partner: please inform the contact person once submitting their information.
*Otherwise, please download the template and send a signed copy to marketing@shopware.com by March 31, 2026.
