Most important conversion rate increases
elobau is a leading manufacturer of contactless sensor technologies with its headquarter in Leutkirch in Allgäu. Established in 1972, it is known as an innovative technology enterprise. The company produces customised and high-quality components, as well as systems and solutions for commercial vehicles, level measurement and machine safety. In 2019, elobau decided to launch its ecommerce website elostore based on the Shopware 6 Enterprise Edition. The online store serves the company as a digital sales channel for its selected product range.
“With elostore, we want to particularly meet the needs of small and medium-sized companies. elostore's infrastructure is optimised for processing very small orders. As a result, the economic advantages this generates is directly passed on to the customer in the form of discounts." Michael Hetzer, CEO of elobau and elostore.
elostore has 1,590 articles in 5 categories
Most of elobau's customers submit and process their orders the traditional way. This led to higher internal fixed costs, especially for small orders placed by mid-sized companies. In order to reduce the internal workload and to be equipped with the latest technology, the company decided to use Shopware 6 as the base for its online store. Thanks to Shopware’s excellent scalability and flexibility, elobau was able to dynamically develop its online store and configure it optimally with the company’s complex products in mind. With Shopware’s expansive ecosystem and its many innovative features, elostore is equipped for scaling the business and growing internationally.
The launch of elostore was a turning point for elobau. In the past, the company received many enquiries about delivery times, operating instructions, technical drawings and stock levels of its products. Now with the online store, all relevant information needed for customers' purchasing decisions is given on the product detail page. This not only increases sales, but also greatly reduces the product returns rate. In addition, the volume of customer support and order requests, as well as the speed of order processing, has improved dramatically. Unlike before, where everything had to be handled in traditional or outdated manners, elobau can now manage customer orders easily and with lower costs. With the regular Shopware 6 updates, elobau also ensures that they are always at the cutting edge of technology.
But that is by far not everything that has changed for elobau. Their online store has special features that other competitors in the industry do not offer. elostore enables customers to easily compare the technical data of all variants of the main product in a comparison chart. They can also place their selected product from the comparison chart directly into the shopping basket. If something needs to be ordered immediately, there is also a quick order function. This allows the customer to place products in the shopping cart via the product number. In addition, the roll setting is automatic for protection and easier management of company data. elostore has a modern and user-friendly web design that can be continuously expanded and extended thanks to Shopware 6
elobau is very satisfied with the entire project: “Choosing our partner agency basecom was a great decision. We’re very satisfied with Shopware and the many features it provides!”
In the new elostore, customers can compare the technical data of all variants of the main product in tabular form.
Although elostore currently only delivers within Germany, the company plans to go international and expand its market base. Countries that will be added as delivery destinations are Austria, Switzerland, UK, Benelux, Italy, Spain, France and Scandinavia. In addition, elobau also plans to implement product configurators. This will enable the company to incorporate complex articles and attributes into their online store. With estore being based on Shopware 6, elobau is definitely prepared for the future.
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