elostore uses B2B Suite

Key facts:

Shopware Plan

Professional Edition


  • Control elements
  • sensor technology
  • level measurement and machine safety.


elostore is the online store of elobau GmbH & Co. KG – a company that manufactures high-quality products for the industrial and vehicle construction sector.


  • B2B Shop
  • 1,590 products in five categories
  • elostore enables its customers simple comparisons of products and convinces with its user-friendly and modern design.

Technical features

  • Stock administration system: pixi Descartes
  • Newsletter marketing tool: Cleverreach
  • Monitoring tool: Analytics
  • Hosting scenario: Staging and live surroundings via AWS. ElasticSearch function


elostore: The new online store of elobau

elobau is a leading manufacturer of contactless sensor technologies with its headquarter in Leutkirch in Allgäu. Established in 1972, it is known as an innovative technology. The company produces customised and high-quality components, as well as systems and solutions for commercial vehicles, level measurement and machine safety. In 2019, elobau decided to launch its ecommerce website elostore based on Shopware 6. The online store serves the company as a digital sales channel for its selected product range.

“With elostore, we want to particularly meet the needs of small and medium-sized companies. elostore's infrastructure is optimised for processing very small orders. As a result, the economic advantages this generates is directly passed on to the customer in the form of discounts." Michael Hetzer, CEO of elobau and elostore.Bildschirmfoto-2021-11-19-um-12-07-05

elostore has 1,590 articles in 5 categories

The new online store based on Shopware 6

Most of elobau's customers submit and process their orders the traditional way. This led to higher internal fixed costs, especially for small orders placed by mid-sized companies. In order to reduce the internal workload and to be equipped with the latest technology, the company decided to use Shopware 6 as the base for its online store. Thanks to Shopware’s excellent scalability and flexibility, elobau was able to dynamically develop its online store and configure it optimally with the company’s complex products in mind. With Shopware’s expansive ecosystem and its many innovative features, elostore is equipped for scaling the business and growing internationally. 

Better business thanks to the online store

The launch of elostore was a turning point for elobau. In the past, the company received many enquiries about delivery times, operating instructions, technical drawings and stock levels of its products. Now with the online store, all relevant information needed for customers' purchasing decisions is given on the product detail page. This not only increases sales, but also greatly reduces the product returns rate. In addition, the volume of customer support and order requests, as well as the speed of order processing, has improved dramatically. Unlike before, where everything had to be handled in traditional or outdated manners, elobau can now manage customer orders easily and with lower costs. With the regular Shopware 6 updates, elobau also ensures that they are always at the cutting edge of technology. 

Shopware's B2B Suite simplifies elostore order processing

In modern times, B2B stores must increasingly adapt to the functions and convenience of B2C stores. The challenge here is to implement relevant B2B functions such as customer-specific prices, role and rights management, or an easier ordering process in the online store. elostore has also taken on this challenge and therefore relies on Shopware's B2B Suite. The company knows that shopping is becoming increasingly complex in today's world in different company sizes, so elostore is now relying on a new digital procurement channel to relieve the burden on retailers and customers. With the Shopware B2B Suite, elostore succeeds in creating a simple and convenient ordering channel by automating approval processes and handling quick orders in an uncomplicated manner. In addition, elostore uses the convenient role management for buyers of different levels and budgets. "Thus, we digitize the exchange of information - leaving more time for the real challenges," says Tony Baumann, Head of ecommerce at elostore GmbH & Co. KG.

Further advantages of Shopware 6

But that is by far not everything that has changed for elobau. Their online store has special features that other competitors in the industry do not offer. elostore enables customers to easily compare the technical data of all variants of the main product in a comparison chart. They can also place their selected product from the comparison chart directly into the shopping basket. If something needs to be ordered immediately, there is also a quick order function. This allows the customer to place products in the shopping cart via the product number. In addition, the roll setting is automatic for protection and easier management of company data. elostore has a modern and user-friendly web design that can be continuously expanded and extended thanks to Shopware 6

elobau is very satisfied with the entire project: “Choosing our partner agency basecom was a great decision. We’re very satisfied with Shopware and the many features it provides!” Bildschirmfoto-2021-11-19-um-12-07-35

In the new elostore, customers can compare the technical data of all variants of the main product in tabular form.

The outlook

Although elostore currently only delivers within Germany, the company plans to go international and expand its market base. Countries that will be added as delivery destinations are Austria, Switzerland, UK, Benelux, Italy, Spain, France and Scandinavia. In addition, elobau also plans to implement product configurators. This will enable the company to incorporate complex articles and attributes into their online store. With estore being based on Shopware 6, elobau is definitely prepared for the future.


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