Major Release Shopware 6.6

Grohe relies on the B2B Suite

Key facts:

Shopware version


  • Trade and industry


Grohe, based in South Tyrol, is a leading wholesaler of fittings, tools, occupational safety and safety technology.


  • B2B store
  • 20,000 items in approx. 350 categories
  • Grohe distributes its products in Italy. Since most customers in South Tyrol speak German as their native language, the entire website is available in two languages: Italian und German
  • Grohe’s online store has user-friendly image navigation for its categories
  • The interface isn’t only very intuitive and easy to use, it’s also tailored to the special and complex requirements of the B2B industry
  • The product search is optimized by the website's dictionary of synonyms. This is specifically tailored to the dialect and colloquial language in South Tyrol
  • In addition to the online store, the company offers a POS service directly at the warehouse. Click and Collect is also possible

Technical features

These challenges were successfully solved

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Features used in this case

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B2B Suite

The Shopware B2B Suite has been diligently developed to automate and facilitate the complex business operations that are prevalent in today’s B2B sector. It is the core of your business – strong, agile and intuitively supporting every move you make.

B2B Suite

Shopping Experiences

Let your content speak for itself! Make your storefront a stage to shine a spotlight on your products and your brand. Whether they’re in B2C or B2B, purchasing decisions are always emotional.

Shopping Experiences

Flow Builder

Automate e-commerce with Flow Builder. No coding needed. Define and execute business processes in one intuitive interface. Create flows for tasks, triggered by events, ensuring efficiency, faster reactions, and control, saving time and resources.

Flow Builder