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Webinar
The B2B commerce wake-up call: Why buyers expect more in 2026
As buyer expectations accelerate and digital-first purchasing becomes the default, B2B companies must fundamentally rethink how they sell, serve, and scale. In the opening session of the B2B Future Forum, you will learn why outdated sales models are already costing deals – often invisibly – and how leading B2B companies are responding to these shifts today.
Sign up to join the event!
- 27/01/2026, 09:00 UTC
- 60 min.
- English
- Webinar (online seminar)
The experts
Tim Jurchen
Product Manager Commerce Core
Shopware
And this awaits you
The new B2B buyer: Trends and expectations for 2026 What will be considered baseline expectations by 2026
What leading B2B companies are doing differently Where digital experience creates measurable competitive advantage
The three capabilities that define future-ready commerce How to spot the gaps in your current setup
From insight to execution What to prioritize in the next 90 days
Live Q&A Bring your questions. Leave with clarity.
Register for the free webinar
- 27/01/2026, 09:00 UTC
- 60 min.
- English
- Webinar (online seminar)
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