Netcomm Forum 2024
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Best wholesale B2B ecommerce solutions in 2024

Best wholesale B2B ecommerce solutions in 2024

B2B ecommerce solutions have never been more significant than in the evolving digital landscape of 2024. These platforms offer a robust foundation for facilitating seamless transactions between businesses on a global scale. 

Gone are the days of manual order processing and lengthy sales cycles. Today, such software provides a comprehensive suite of tools designed to enhance efficiency, improve customer experiences, and drive sales.

This article delves into the characteristics of leading platforms and their benefits. It equips business owners with key insights to make informed decisions in selecting a B2B ecommerce solution that catalyzes growth and innovation.

Benefits of adopting B2B ecommerce solutions

Here are five compelling benefits of integrating ecommerce solutions into your business strategy:

Enhanced Customer Experience

Today's buyers expect a seamless, consumer-like shopping experience. ecommerce solutions meet this demand by offering user-friendly interfaces, personalized pricing, and real-time inventory management. This improves customer satisfaction, thereby fostering loyalty and repeat business.

Expanded Market Reach

Integration of ecommerce solutions breaks down geographical barriers, enabling businesses to reach a global audience. This expansion is not limited by traditional trading hours and companies can generate sales around the clock. In fact, research predicts that by 2027, global B2B eCommerce sales will surpass $20.9 trillion. [1]

Streamlined Operations and Increased Efficiency

By automating the sales process, they reduce manual tasks, minimize errors, and speed up transaction times. This allows businesses to allocate resources more effectively, focusing on strategic growth rather than operational complexities.

Scalability for Growth

As market demands and business needs evolve, companies have the flexibility to scale operations up or down with ease. This ensures they can quickly adapt to changes, introduce new products, and enter untapped markets without significant upfront investments. 

Data-Driven Insights for Strategic Decision-Making

ecommerce solutions provide valuable data on customer behavior, sales trends, and market dynamics. As a result, companies can make informed decisions, thereby optimizing their sales strategies and identifying new opportunities for growth. A report by McKinsey emphasizes that data-driven companies are 23 times more likely to achieve a competitive advantage in customer acquisition.

Key features of top B2B ecommerce platforms

When choosing the right ecommerce platform, efficiency is king and every detail matters. These are the essential features you need to look out for to make sure the dynamic needs of your business are met:

Customization and Flexibility

No two businesses are the same, and the best ecommerce platforms allow tailoring to unique processes and needs. Whether it's bespoke pricing models, unique product configurations, or specialized checkout processes, flexibility is key. A report by Monetate highlights that businesses prioritizing customization see a 20% increase in customer retention rates.

Seamless Integration Capabilities

Integration with ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and other essential business systems is non-negotiable. They streamline operations, ensuring data flows smoothly across systems, reducing manual entry, and minimizing errors. 

Advanced Order Management

B2B transactions are often complex, involving bulk purchases, recurring purchases, and customer-specific pricing. Advanced order management features are crucial for managing orders efficiently from start to finish, including automated reordering, item tracking, and inventory monitoring. 

Mobile Optimization and User-Friendly Interfaces

Buyers expect a seamless experience, whether they're on a desktop or a mobile device. To this end, prioritizing intuitive design and mobile responsiveness is key to enhancing the user experience and driving sales.

Uncompromising Security

Leading platforms invest heavily in security measures such as SSL encryption, compliance with PCI DSS standards, and robust data protection protocols to safeguard user information and transaction data. 

Dedicated Support and Service

Providers that offer comprehensive support, including training, troubleshooting, and ongoing assistance, guarantee that businesses can maximize the value of their investment, enabling higher overall satisfaction with the solution.

5 Best B2B ecommerce platforms in 2024

Exploring the top B2B ecommerce platforms for 2024 reveals a diverse landscape, catering to various needs from simple website builders to complex, feature-rich platforms designed for wholesale and high-volume transactions. Let’s take a look at the five best platforms. 

1. Shopware

Shopware B2B wholesale ecommerce

For businesses seeking a dedicated B2B ecommerce software that combines flexibility, scalability, and cutting-edge technologies, Shopware emerges as a compelling choice. Designed to also cater to the needs of B2C markets, from startups to large enterprises, it blends content and commerce seamlessly, offering a powerful tool to engage customers and drive sales.

Key features

Experience-Driven Commerce

The Shopping Worlds feature allows businesses to create immersive, content-rich shopping experiences without the need for coding expertise.

Advanced Product Management

Offers comprehensive tools for managing complex product assortments, including variant options, bundles, and digital items.

Seamless Omnichannel Integration

Integrates smoothly with various sales channels, including social media, marketplaces, and POS systems, confirming a consistent brand presence across all customer touchpoints.

Flexible Environment

Being open-source, it provides unparalleled flexibility, allowing businesses to tailor the platform to their specific needs and integrate custom functionalities.

Integrated CMS Functionality

Unlike many other hosting sites, Shopware includes an integrated CMS (Content Management System), enabling merchants to manage and publish content directly within the platform.

Powerful SEO and Marketing Tools

Built-in (SEO) Search Engine Optimization features and marketing tools help businesses improve their online visibility and engage customers through personalized campaigns.

AI Copilot

A suite of AI-driven tools designed to streamline content creation, customer classification, and data analysis in order to boost the efficiency and effectiveness of operations.


Designed to be transparent and scalable, Shopware’s pricing model accommodates businesses of all sizes.

  • Shopware Rise: Starting at $600 per month, this plan is tailored for businesses looking to establish a unique and recognizable online presence, automate workflows, and showcase products effectively. It includes content management and design, workflow and automation, customer experience and marketing, inventory and order management, and AI Copilot support.

  • Custom Pricing: For businesses with more advanced needs, Shopware offers the "Evolve" and "Beyond" plans, which come with custom pricing. They are designed to accelerate growth, provide full flexibility to scale business models, and offer comprehensive B2C and B2B capabilities, advanced customer experience features, and premium support.

  • SaaS vs. Self-Hosted Options: The SaaS (Software as a Service) option offers a better price-performance ratio by managing technical aspects like hosting and maintenance. For businesses seeking more control, the PaaS (Platform as a Service) and self-hosted options allow for complete customization of the infrastructure, with the self-hosted variant offering value for money by equating the cost to the SaaS option.

Why Choose Shopware?

Shopware's unique features, particularly its focus on creating immersive shopping experiences and its flexible rule-based configurations, make it an exceptional choice for businesses looking to differentiate themselves in the digital marketplace. 

The platform's emphasis on storytelling and content integration, combined with its robust ecommerce capabilities, provides merchants with the tools to create engaging online stores that captivate customers and drive sales. Request a demo to get started with Shopware today. 

2. Shopify Plus

shopify plus store image

Shopify Plus is the enterprise-level offering from Shopify. It provides an enhanced version of the standard platform, designed to support the complex requirements of high-volume merchants and large-scale businesses. To this end, companies gain access to advanced features, dedicated support, and the capability to handle a higher volume of transactions seamlessly.

Key features

Customizable Checkout

Allows for a fully customizable checkout process, enabling businesses to provide a unique and branded shopping experience.

Unlimited Bandwidth and Transactions

Offers unlimited bandwidth and transactions so your site remains fast and reliable, even during peak traffic.

Exclusive APIs

Access to exclusive APIs, including GiftCard, User, and Multipass, allows for deeper customization and functionality.

Automated Workflows

Shopify Flow helps automate tasks and processes, freeing up time to focus on growth.

International Commerce

Supports global expansion with features like multi-language sites, multi-currency pricing, and international domains.

Dedicated Support

24/7 priority support from the Shopify Plus Merchant Success Program, including access to a dedicated manager.


Shopify Plus starts at approximately $2,500 per month for a one-year term, but the cost can vary based on specific needs and transaction volumes. More specifically, it operates on a quote-based pricing model for more complex business structures, ensuring that the package is tailored to the size and requirements of your enterprise. 

3. BigCommerce

Big Commerce online shop

A leading cloud-based platform, BigCommerce provides a wide array of customizable templates, an intuitive user interface, and advanced functionality without the need for extensive coding knowledge. It is designed to support a diverse range of industries, including retail, manufacturing, and wholesale, making it a versatile choice for businesses looking to enhance their digital strategy.

Key features

Seamless Integrations

Boasts a vast ecosystem of integrations, connecting seamlessly with popular ERP, CRM, and marketing tools to streamline operations.

Omnichannel Selling

Supports sales across multiple channels, including social media, marketplaces, and brick-and-mortar locations, providing a unified customer experience.

Advanced SEO Tools

Equipped with built-in SEO features that help improve visibility and drive more organic traffic to your store.

Headless Commerce Capabilities

Allows businesses to decouple the frontend presentation layer from the backend ecommerce functionality, offering flexibility in creating a bespoke interface.

Global Selling

Supports multiple currencies, languages, and international shipping options, making it easier to expand reach globally.

Security and Compliance

Provides enterprise-grade security features, including SSL certification and PCI DSS compliance, ensuring that customer data is protected.


BigCommerce offers a tiered pricing structure to accommodate businesses at various stages of growth.

  • Standard Plan: Starting at $29 per month.

  • Plus Plan: Starting at $79 per month.

  • Pro Plan: Starting at $299 per month.

  • Enterprise Plan: Custom pricing based on specific business needs, offering a comprehensive set of features, dedicated support, and scalability for large enterprises.

4. Adobe Commerce (Formerly Magento)

Adobe ecommerce shop

Formerly known as Magento, Adobe Commerce delivers a robust, open-source platform that allows businesses to build and scale their online stores with precision. It stands out for its ability to support a wide range of activities, including B2B, B2C, and hybrid models, making it a versatile choice for companies looking to expand their digital footprint. 

Key features

Customizable Shopping Experiences

Provides advanced customization options through a visual page builder, so businesses can tailor their sites to meet unique customer needs without extensive coding.

Omnichannel Selling

Seamlessly integrate with Amazon, eBay, and other marketplaces to offer a unified brand experience across numerous sales channels.

Powerful Analytics and Reporting

Built-in business intelligence tools offer insights into customer behavior, sales trends, and operational efficiency, enabling data-driven decision-making.

Extensive Integration Capabilities

Connect with a wide array of third-party applications and services for CRM, ERP, and payment gateways to enhance operational workflows.


Engineered to grow with your business, it can handle surges in traffic and transactions to make sure your site remains fast and reliable.


Adobe Commerce offers a customized pricing model that varies based on the needs of each business, including factors such as order volume, size, and specific requirements. While detailed pricing is not publicly listed, interested companies can request a personalized quote directly from Adobe. This tailored approach means that businesses only pay for the features and capabilities they need.

5. OroCommerce

OroCommerce ecommerce shop

Unlike platforms that primarily focus on B2C and later adapt to B2B, OroCommerce was developed with a B2B-first approach, assuring that all functionalities are optimized for such transactions right out of the box. As such, it aims to address the distinct challenges faced by manufacturers, distributors, wholesalers, and brands in managing their online sales.

Key features

Comprehensive B2B Functionality

Comes equipped with features tailored for B2B ecommerce, including customizable pricing, multiple price lists, quote management, and quick order forms.

Flexible Workflow Engine

The platform offers a powerful workflow engine that allows companies to automate and customize their operational processes, improving efficiency and reducing manual tasks.

Customer Segmentation and Personalization

Enterprises can segment their customers based on various criteria and provide personalized experiences, including custom catalogs and targeted marketing campaigns.

Multi-Website Management

Enables the management of multiple websites from a single interface, ideal for brands operating in different regions or sectors.

Open-Source Flexibility

Offers unparalleled flexibility, allowing businesses to modify the platform according to their specific needs and integrate custom-built features.


The platform offers a transparent and flexible pricing model, catering to businesses of different sizes and requirements:

  • Community Edition: Free and open-source, suitable for small businesses or those wanting to explore OroCommerce's capabilities without financial commitment.

  • Enterprise Edition: Custom pricing based on the specific needs and scale of the business. It offers advanced features, premium support, and cloud hosting options. Those who are interested can request a personalized quote directly from OroCommerce.


B2B ecommerce solutions are the cornerstone of successful online wholesale businesses, enabling them to streamline operations, enhance customer experiences, and expand their market reach. Plus, exploring the top five platforms has revealed each one's distinct features and benefits, underscoring how the right choice can significantly influence a company's growth trajectory. Hence, investing in the right B2B ecommerce solution is an imperative step toward achieving sustained success and scalability in the competitive online landscape.


What is the best ecommerce platform for B2B?

The best ecommerce platform for B2B depends on specific business needs, including scalability, customization, and integration capabilities. Shopware, with its comprehensive features tailored for both B2B and B2C markets, offers a flexible and scalable solution that caters to a wide range of business sizes and types, making it a strong contender for those seeking to enhance their online presence and operational efficiency.

What is the current trend in B2B ecommerce?

The current trend in B2B ecommerce is a significant shift towards personalized and customer-centric shopping experiences, leveraging advanced technologies like AI and machine learning for tailored recommendations and efficient service. Additionally, there's a growing emphasis on omnichannel strategies, integrating various sales channels to provide a seamless and cohesive customer journey across digital and physical touchpoints.

Is B2B more profitable than B2C?

B2B can often be more profitable than B2C due to higher order values, longer-term contracts, and recurring business relationships, which contribute to a steady revenue stream. However, profitability also depends on the specific industry, product or service complexity, and the effectiveness of the business model and operations in meeting market demands.



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