Shoptoberfest 2024

Leading open source ecommerce platform Shopware publishes free guide on automation

New York, Schöppingen (March 22, 2023) — Shopware, the leading global open source ecommerce platform provider, today announced the creation of a best practices guide around ecommerce automation, designed to help merchants around the world maximize both their efforts and sales. The guide highlights the importance of automation in our current business landscape and outlines valuable tips for increasing business success through effective automation, further illustrating successful application using a customer case.

"Today's ecommerce world is evolving quickly and constantly, meaning there is often limited time to accomplish all the work that must be done. Day-to-day business often prevents online retailers from tackling strategic issues or making important decisions to move their own business forward. The key to solving this dilemma lies in the successful implementation of automation," said Wiljo Krechting, spokesperson for Shopware.

From inventory management to social media—and everything in between. Automation leads to heightened creativity, passion and vision—three key facets for any successful ecommerce business—as well as greater job satisfaction and better work-life balance for employees.

Whitepaper Automation2

As it applies to the world of ecommerce specifically, automation necessitates using machines, machine learning and artificial intelligence to perform what are often repetitive tasks for which there are either limited available people resources or which would be too expensive for humans to perform manually. These tasks range from simple operations like sending emails and filling out forms to relatively complex processes. However, Shopware’s new automation guide details how processes ranging from inventory management to shipping coordination, as well as responding to simple customer inquiries, requesting customer ratings and reviews and publishing social media posts, among many other tasks, can successfully be automated.

"This guide provides a solid overview and business case for automation which leadership at all levels can use when trying to shift emphasis and resources, while also offering concrete in-depth tips and lessons learned from a real-world case via the Biomaris store," Krechting explained. In addition, there is also a separate chapter on the automated interaction of ecommerce and ERP, offered by Shopware’s partner Sage.

The guide is completely free, and can be accessed via this link.


Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal