Netcomm Forum 2024

Pimcore and Shopware Build Global Technology Alliance

Salzburg/Schöppingen, Austria/Germany (March 13, 2024)Pimcore, the leading enterprise platform for data & experience management, and Shopware, the leading open-source ecommerce platform, today announced a global technology alliance. The purpose of this partnership is to elevate digital commerce and benefit 165,000 merchants and over 2000 agency partners of the combined ecosystem with innovative strategies and support. 

Shopware, a preferred partner for core commerce capabilities, will extend Pimcore’s PIM and Data Management offerings with advanced e-commerce operations such as B2B Commerce, B2C Commerce, Innovative Digital Sales Rooms, AI Co-Pilot, Spatial Commerce, and more. Conversely, Pimcore becomes the preferred PIM and Data Management partner for Shopware’s merchants and partners, supplementing Shopware installations with world-class product information and data tools. 

Unified approach 

With a strategic focus on global expansion, Pimcore and Shopware are gearing up to make a significant impact across all regions, including a strong presence in the US. Supported by an extensive global partner network, the partnership ensures seamless collaboration across various fronts. This network lays the foundation for a unified approach to market challenges, leveraging collective expertise to deliver innovative solutions catering to diverse business needs.  

This announcement is the initial phase of a series of forthcoming developments. A jointly supported integration between Pimcore and Shopware is currently underway, promising to streamline operations further and enhance the digital commerce experience. 

“It is a great pleasure to announce our strategic partnership with Pimcore, offering significant benefits to our customers and partners,” said Alexey Pronin, General Manager EMEA, Shopware. “Shopware is one of the strongest players in B2B and B2C commerce, with a wide array of innovative solutions such as Digital Sales Room, AI, Spatial Commerce and more. Pimcore is known for its expertise and capabilities in PIM and Data Management. Our collaboration provides merchants of all sizes with a powerful foundation to elevate their digital business to the next level and drive innovation in their industries.” 

Dr. Matthias Blauth, Managing Director at Pimcore, stated, “We are happy to embrace our mission of openness, especially in forging partnerships for adjacent e-commerce solutions. Shopware, as one preferred partner, seamlessly enhances Pimcore's shop functionalities for standard scenarios.” 

Those interested in meeting representatives from both companies and understanding the partnership’s potential, can attend two events: Pimcore Inspire 2024 (March 19 and 20) and Shopware Community Day (May 15 and 16). 



Wiljo Krechting

Wiljo Krechting

Manager Public Relations

Wiljo Krechting is an ecommerce expert and Manager Public Relations at the ecommerce platform provider Shopware. The media professional has a master’s degree in political science and journalism from the universities of Münster and Melbourne, where he gained experience as a foreign correspondent for the publisher Axel-Springer-Verlag. Krechting has worked as a journalist at Rheinische Post, WELT, BILD, Hamburger Abendblatt and the Australian business portal