Some follow the playbook. Others rewrite it.

Celebrating the bold

The Shopware Visionary Award honors B2B and B2C businesses that don’t just sell–they lead, innovate, and shape commerce. These pioneers fuse technology with creativity and ideas with impact.

Timeline

Follow the key dates of the Shopware Visionary Award – from nomination to celebration. Here’s what to expect along the way.

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Nomination phase

Deadline: 31 March, 2026

Time to act: Nominate the shop you think should win the Shopware Visionary Award.

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Shortlist preparation

March 16 - April 10, 2026

Time to wait: This time is used to look through all the amazing nominees and create a shortlist out of it.

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Public voting

13 - 26 April, 2026

Time to act: Register an account at the Community Hub and use the chance to vote for up to three winners. Vote now!

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Decision phase

April 27 - June 9, 2026

Time to wait: Based on the six finalists selected via Community Hub, the jury will choose the three winners of the Shopware Visionary Award.

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Award ceremony

June 10, 2026

Time to celebrate: At this years SCD in Cologne, the winners will be announced and celebrated.

Prize details

What the winners receive

Exclusive trophy

Including a digital online badge for maximum visibility.

Donation check

A donation check to support a good cause.

Award title

The award title is visible and usable for one year.

Jury

The three winners of the Shopware Visionary Award 2026 will be chosen from the Community Hub finalists by a jury made up of Shopware’s leadership team. Together, they bring a deep understanding of commerce, technology, and innovation.

Portrait of Sebastian Hamann

Sebastian Hamann

Founder & Co-CEO

Headshot of Shopware's co-CEO and co-founder, Stefan Hamann
Stefan Hamann
Founder & Co-CEO

Portrait of Mark Stanley

Mark Stanley

CPTO

Criteria

The criteria for the Shopware Visionary Award is divided into three sections: Excellence, Emotion, and Efficiency. A business doesn’t need to meet all three criteria to be eligible. However, it should demonstrate strength in at least one of these areas. In the application, nominees should clearly explain how they fulfill the selected criteria.

Excellence

Fast, flexible, future-ready. Transform complex business needs into high-performing operations.

Emotion

Emotion– powered by data, driven by innovation. Stand out with industry-leading commerce experiences.

Efficiency

Efficiency redefined. Intuition perfected. Cut your long-term TCO with advanced process optimization.

Previous winners

Visionary ideas, exceptional impact: Discover the first winners of the Shopware Visionary Award in 2025.