Outsmarting the market: A "Moneyball" strategy for B2B commerce

Billy Beane’s Moneyball strategy proved that data —not dollars— can build a winning team. By spotting overlooked value, he outsmarted wealthier rivals. This mindset applies far beyond baseball.

In B2B commerce, many “forgotten” industries—like manufacturing, maintenance, and wholesale — face barriers to digital transformation but hold massive untapped potential.

This whitepaper explores how these sectors can unlock growth by focusing on outcomes over trends and using data to outsmart, not outspend, the competition.