Software ate the world – now agents are devouring ecommerce
Agents are fundamentally reshaping ecommerce. Stefan Hamann explains why GEO alone is not enough, how agentic commerce works, and what merchants must do now to stay visible and purchasable.
Shopware’s open-source platform delivers industry – leading innovations and unmatched flexibility, ensuring your business stays future-ready.


Performance, agility, and top-of-the-line security, fused into one powerful ecommerce software. Whether you’re the biggest global business player or on your way to becoming one – with Shopware you have everything you need to grow steadfast in a fast-paced world.
With complete access to the source code, your data is truly yours. No lock-ins, no compromises, no limits. Your freedom to grow. Own your data, own your destiny. It’s as simple as that.



Whether B2C or B2B, whether physical goods or digital products – customize and automate your business operations intuitively, across all business models, and without writing code.

Create a powerful brand experience by seamlessly combining content and commerce. Play at the edge of innovation and convert casual customers into true fans of your business.
Engage and interact via co-browsing and guided video shopping
Increase your sales with customizable product options






Recognized in the 2025 Gartner® Magic Quadrant™ for Digital Commerce
Recognized as leader in the category ecommerce platforms in 2024

Awarded six times in a row: One of the fastest growing tech companies
Agents are fundamentally reshaping ecommerce. Stefan Hamann explains why GEO alone is not enough, how agentic commerce works, and what merchants must do now to stay visible and purchasable.
Part 3 explores PayPal’s evolution from a simple checkout option to a strategic commerce platform. It highlights new features, deeper Shopware integration, and agency programs that help merchants boost conversion and unify online and offline payments.
Shopware's new caching system reduces permutations, caches for logged-in users and the Store API, and provides granular control. This delivers faster page loads, higher cache hit rates, and better reverse proxy support.
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