Shopware has been recognized by G2 once again! Back in 2023, we were acknowledged by the renowned review platform G2 as a significant software solution in the field of ecommerce platforms and have since regularly celebrated numerous awards. This year, G2 has once again recognized us and, for the first time, awarded us with 13 Trust Badges as Leader.
In this blog post, you will learn more about what G2 is, how the review platform works, and which awards Shopware has won in 2025.
In this blog post:
What exactly is G2?
G2 is one of the leading B2B peer review platforms with more than 1.7 million reviews from real users, supporting companies to choose the right software and service for their business. Based on their experience with a software solution, verified users leave impartial reviews and point out advantages and disadvantages compared to other providers.
Software users can rate elements such as the software's application capabilities, its ease of use, its support, how long it takes to implement, and how likely they are to recommend it to others – all of which can be shared on G2. From functionality to price comparisons, G2 serves as an important resource that numerous companies rely on when looking for authentic feedback and objective testimonials from real customers while selecting software.
The US company G2.com is headquartered in Chicago, Illinois.
Shopware sets standards and receives 13 awards across various categories
As an open-commerce platform, our mission is to revolutionize digital commerce and help our merchants grow. Our goal is to provide a powerful and flexible e-commerce solution that enables businesses to thrive in a dynamic market environment. That’s why we are particularly proud to have received a total of 13 awards from G2 in Winter 2025, thanks to the positive customer reviews from our users – an outstanding achievement that reaffirms Shopware's leading position in the industry.
We are especially pleased with our No. 1 ranking in the EMEA Regional Grid® Report for Omnichannel Commerce and the Europe Regional Grid® Report for Shopping Cart.
Moreover, we have advanced from High Performer to Leader in the G2 Mid-Market Report for Europe and EMEA since last year. These accomplishments highlight our innovation, the flexibility of our platform, and its scalability, which empower merchants to achieve long-term success.
In addition to these top rankings, Shopware has been recognized as a Leader in several other categories, earning the following awards:
EMEA Regional Grid® Report for Omnichannel Commerce
EMEA Regional Grid® Report for Multichannel Retail
Europe Regional Grid® Report for Multichannel Retail
EMEA Regional Grid® Report for Shopping Cart
Europe Regional Grid® Report for Shopping Cart
Grid® Report for Shopping Cart
Mid-Market Grid® Report for E-Commerce Platforms
EMEA Regional Grid® Report for E-Commerce Platforms
Europe Regional Grid® Report for E-Commerce Platforms
Mid-Market EMEA Regional Grid® Report for E-Commerce Platforms
Mid-Market Europe Regional Grid® Report for E-Commerce Platforms
Small-Business EMEA Regional Grid® Report for E-Commerce Platforms
Small-Business Europe Regional Grid® Report for E-Commerce Platforms
These numerous awards not only confirm the high quality and innovation of Shopware but also reflect the trust our customers place in us. More importantly, they are a testament to our dedicated community. Your valuable feedback, ideas, and support help us continuously improve Shopware and actively shape the future of e-commerce. A huge thank you to all of you – together, we are setting new standards in digital commerce!
Side note: Which methods does G2 use to rank software solutions in the Grid®?
With the aim of making B2B procurement transparent, G2 lists, structures and rates software and providers based on different guidelines, methods, and data. Product reviews by users and aggregated information from online sources and social networks are all considered. G2 applies a specific algorithm to this data to determine values for customer satisfaction and market presence, which form the two axes of a respective G2 Grid® in a software category.
The G2 Grid® ranks software providers in these four quadrants: Niche, High Performers, Contenders and Leaders.
Customer satisfaction
The satisfaction score is influenced by the following factors:
- Customer satisfaction with specific product features
- Popularity and statistical significance based on the number of reviews received
- Quality and comprehensiveness of the reviews received
- Age and topicality of the reviews
- Overall customer satisfaction based on the Net Promoter Score (NPS)
Market presence
The figure for market presence is derived from a combination of 15 metrics. Thereby, G2 reviews, publicly available information and external sources are considered and measured using the following criteria:
- Number of employees
- Number and topicality of the reviews
- Web presence
- Social media presence
- Growth (including personnel growth and growth of the web presence)
- Age of the provider
- Employee satisfaction and commitment
The awards are given quarterly according to the software’s ranking within the four quadrants of the G2 Grid®.
And how do companies benefit from the G2 Grid®?
In the ever-growing technology sector, companies have an overwhelming number of software products to choose from. So, the question arises: How do I choose the right solution? The G2 Grid® provides help in the form of an overview and can be used by companies for product comparisons and analyzing market trends to quickly choose the best software for their business.
This is what Shopware users are saying on G2
Convince yourself and find out what others are saying about Shopware. You'll find objective and authentic reviews of Shopware on G2.
Shopware on the road to success
Shopware has already received several prestigious awards in recent months. In addition to the G2 Badges, which we have discussed in detail in this post, we look back on further successes:
Recognized by IDC as a Leader among headless digital platforms
Forrester mentioned Shopware as one of the most significant vendors in B2B Commerce Solutions
We are proud of these achievements, which are based on the evaluations of experienced analysts, jury experts, and Shopware users.
Benefit from Germany’s leading ecommerce platform
Are you not using Shopware yet and want to learn more about this renowned ecommerce platform? Our sales team is happy to explain Shopware’s strengths and answer your individual questions!
