A fully automated seed-mix configurator and 95% faster response times: How Schwarzenberger scaled personalized consulting with Shopware Beyond

The challenge

Renowned since the 1930s for its deep agricultural expertise, Samen Schwarzenberger specializes in bespoke seed mixtures tailored to soil, climate, and the area.

But as the business grew, its established processes were becoming a problem. From the initial inquiry to the final recommendation, every seed blend had to be processed manually. As demand increased, this manual workflow became a major constraint. Schwarzenberger was struggling with slow response times, limited processes, and no capacity to scale.

The team wanted something fundamentally different. Their vision was for a digital experience that combined personalized advice, automated processes, and emotional storytelling. All without losing the craft and care of their traditional consulting. The company needed a system that could support custom logic, high volumes, and long-term scalability.

Why Shopware Beyond?

Shopware Beyond proved to be the best fit for Samen Schwarzenberger. Only Shopware could provide the flexibility and future-proofing the company needed. The platform made it possible to design a highly customized, automated customer journey while keeping everything manageable for the team.

The decisive factors were:

• A modern, modular architecture suitable for complex custom logic

• Strong scalability for both seasonal and long-term growth

• A mature agency ecosystem, including implementation partner, XeroGrafiX

• Excellent support and flexibility for data-driven personalization

“The biggest challenge was to find a system that combines customization, automation, and scalability. With Shopware and our agency, we have achieved exactly that – a digital milestone for personalized consulting in agricultural trade.” – Markus Schwarzenberger, Owner of Samen Schwarzenberger

The solution

Together with XeroGrafiX, Samen Schwarzenberger built an ecommerce experience centered around personalized value and automated precision.

• Personalized seed-mix configurator The heart of the new shop is a real-time configurator. Customers enter soil type, location, and greening goals and receive an immediate, tailored seed-mix recommendation, complete with pricing and optional fertiliser suggestions. What once required manual consultation now happens automatically in seconds.

• Digital after-sales dashboard “After-sales support was equally important to us. To this end, we created a digital tool in the form of our dashboard, which supports customers throughout the year – from sowing to care and fertilization to cutting. It provides location- and weather-related recommendations, ensuring optimal crop development.” – Markus Schwarzenberger

• Scalable system design Behind the scenes, an ESB (Enterprise Service Bus) links Shopware, ERP, blending logic, and other tools. This decoupled architecture prevents system bottlenecks and provides a long-term foundation for growth.

• A more intuitive customer journey Mobile-optimized Shopping Experiences, clear navigation, structured content, and integrated analytics (GA4 + GTM) guide users from inspiration to purchase. From professionals to hobby gardeners, everyone can enjoy a simple, supportive buying experience.

Samen Schwarzenberger broke new ground in digital agricultural consulting. The company can now provide personalization at scale, delivered with speed, precision, and care.

“Your blend is as unique as your soil - and our shop has become just as unique.” – Markus Schwarzenberger