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Helpful information about marketing in ecommerce.
Acquiring new customers is becoming increasingly expensive. Therefore, focus on retaining loyal customers in your online store to boost profits. In this post, you'll receive 6 tips for lasting customer retention.
The peak season is just around the corner. Have you thought of everything? Check out our last-minute tips and discover short-term, effective strategies that are still worth implementing.
Discover the best ecommerce podcasts that you can listen to in 2023. There are many podcasts out there but not all will help you thrive in the challenging market of 2023. These 20 will make you smarter!
In this final episode of the Customer Happiness Circle, we’ll look at how to keep the love you have for your customers alive. How can I organize myself and my company so that lofty goals like “We make our customers happy” remain top of mind?
Generative artificial intelligence is the topic on everyone’s radar right now. How can you make productive use of powerful AI tools? Read usability expert Frank Puscher’s thoughts in this post and watch the fascinating AI talk from SCD.
The economic situation can be challenging for online merchants. Our partner Stripe offers useful tips, insights from its payment study, and shows you how you can emerge stronger from the crisis with the new Shopware 6 Connector.
Welcome back to the Customer Happiness Circle - our blog series with Johannes Altmann. Here you'll find valuable tips on the topic of customer happiness. Episode four is all about your brand's touchpoints with whom your customers interact.
Apple just announced a feature called “Shop with a Specialist over Video”. The new functionality lets online shoppers looking to buy an iPhone talk to Apple’s retail team members over video. You can have very similar functionality with Digital Sales Rooms.
In this article, Shopware partner LightsOn provides you with valuable tips on the subject of sustainability in ecommerce. Learn what you can do to improve your company's environmental footprint here.
In this blog article, Shopware partner best it reveals what's behind the Total Experience strategy and teaches you various UX research methods that will help you secure sustainable competitive advantages. You can find all the details here.
Ecommerce platform or content management system? Why not both? We show you how to best combine content and commerce.
Our technology partner Mailchimp explains how to make your shop "automation-ready" in just a few minutes and which messages to your customers can be easily automated.
Since the release of Shopware 6.3.4.0, users can also use the Rule Builder for Shopping Experiences. This blog post explains why this is so practical and why it opens up valuable new marketing opportunities.
Shopware partner agency IntoCommerce is an expert when it comes to digital B2B commerce. Here in the third part of our blog series "Successful in B2B commerce" you can learn what you can do to ensure long-term success once your B2B store is up and running.
Store systems such as Shopware nowadays offer advanced B2B features. However, that wasn't always the case. Here you can learn more about the beginnings of B2B commerce in the mid-market and about the features provided by the B2B Suite in Shopware 6.
The founder of the jewelry store A beautiful story left her career behind to espouse an innovativ and fairer business model. Read on to learn about her motivation and the positive impact her all-important decision continues to have on many people’s lives.
Find out in this blog post how shop owners can use emotional Shopping Worlds to create an inspiring Digital Customer Experience and thus stand out from the mass of providers and product offerings.
Welcome to the Customer Happiness Circle and the third episode of our blog series with Johannes Altmann. In this episode, you'll learn how to make your online store your customers' favorite.
Digital B2B commerce is booming, the demands are increasing and the consumer behavior of your customers is constantly evolving. In this blog post, Shopware partner iWelt shows you which four key aspects you should consider and how you can realize yo...
How can Ecommerce businesses benefit from email marketing? Our technology partner Mailchimp gives you tips for powerful email marketing, whether your business is new to the market or already has loyal customers.
Large tech corporations make vague claims about the metaverse. Yet many consumers and merchants aren't quite sure what the Metaverse is. Here you can find out which advantages the Metaverse can have for your business and the satisfaction of your customers.
Welcome to the Customer Happiness Circle and therefore to the second episode of our blog series with UX expert Johannes Altmann. In this part, we take a look at elementary aspects of experience in online stores: Which story fits your company, and wh...
After the kick-off of our new blog series with Johannes Altmann, we now introduce the first episode of the series - all about usability in your online store. Find out here why usability mistakes still happen, how to avoid them and take a free self-chec
To reach your customers emotionally and increase your sales, you should successfully use storytelling in your online store. In this blog post, Shopware's partner agency Webneo reveals how you can succeed and which 5 tips can be helpful.
A number of factors need to be taken into consideration in order for an online shop to truly prosper. Here we have summarised seven tips on how to kick off your path to eCommerce success.
These methods for sustainably measuring your customer satisfaction ensure the optimal performance of your ecommerce business. Find out which tools you can use for analysis here in the Shopware blog.
What is the difference between mcommerce and ecommerce? And how can merchants benefit most from the age of mobile commerce? Learn more in this blog post!
Have you ever heard of the term occasion-based marketing? Find out why occasion-based marketing works so well and how merchants can benefit from this method.
To help you keep track of the numerous profitable opportunities for your online shop, we put together an overview of the year full of relevant holidays and seasonal shopping themes.
Customer centricity has become a necessity for companies to be successful in the market. In this blog post you will find out what customer centricity is and why it is important for your business.
