A historic moment for the Shopware Community
On September 16, 2025, the time had finally come: At the Shopware Community Day (SCD), the Shopware Visionary Award was presented for the very first time. Under the motto Celebrating the Bold, Shopware honored companies that don’t just participate in digital commerce – but courageously rethink it, push boundaries, and shape the ecommerce of tomorrow.
The award recognizes visionary B2B and B2C merchants that combine excellence, emotion, and efficiency in outstanding ways. A jury of Shopware management and award sponsor Mollie selected the three winners.
From nomination to jury decision
The path to the winners was a multi-stage process: First, customers and partners were invited to nominate online stores. From all submissions, Shopware created a shortlist of twelve merchants, which were then presented in the Community Hub. There, the community had the chance to support their favorites. Based on this, six finalists were chosen – and from these, the jury selected the three ultimate winners.
The finalists – diversity and innovation
The quality of the nominated shops showed that courage and creativity thrive within the Shopware Community. The six finalists were:
Bastei Lübbe
FoodTrail
Müller
Klapster
Samen Schwarzenberger
G. Wurm
All finalists made strong impressions – but in the end, three of them particularly convinced both the community and the jury.
The winners of the Shopware Visionary Award 2025
Klapster – bringing stair design to life in 3D
Klapster demonstrated how technological excellence and emotional brand experiences go hand in hand. Their online store offers a photorealistic 3D configurator with multilingual support, enabling customers to intuitively plan their individual stair solutions.
Next-level innovation: Photorealistic 3D configurator – with AR features on the horizon.
Community power: An active fan community sharing ideas and driving engagement.
Emotional shopping: Turning stair planning from a dry project into a lifestyle experience.
➝ Learn more about 3D and AR commerce ➝ Discover inspiring journeys with Shopware Shopping Experiences
Samen Schwarzenberger – tailor-made nature experiences
Samen Schwarzenberger is setting new standards in mass customization. With an intelligent configurator, customers can create their very own seed mixture – based on factors such as soil type, climate, or animal use.
Innovative customization: Complex data translated into an intuitive user journey.
Gamification for the community: Playful features make gardening a shared experience.
Holistic ecosystem: From podcasts to the point of sale – the brand is present across all channels.
➝ Explore seamless omnichannel solutions
G. Wurm – rethinking B2B
As a B2B retailer of decorative items, G. Wurm exemplifies what holistic digital transformation can look like. With more than 8,000 SKUs, the company proves that scalability, efficiency, and emotional customer experiences in B2B commerce are no contradiction.
AI-powered scalability: Automatically generated, multilingual documentation for over 8,000 SKUs.
Digital offers: Streamlined B2B quoting – natively integrated in Shopware.
B2B UX: Emotive design and smart retargeting features simplify complex processes.
Unified hub: One platform for all customer touchpoints – from showrooms to trade fairs.
➝ Read the full G. Wurm case study ➝ Learn more about B2B commerce with Shopware ➝ Discover the potential of Shopware AI
Awards and benefits for the winners
The three awardees received exclusive benefits:
Donation check for a charitable cause in the winner’s name
Award title and trophy – giving the merchants a special standing in the Shopware Community for one year.
Discovery Workshop with the Shopware Consulting Team – to develop tailored growth strategies.
A signal to the industry
The winners of the Visionary Award impressively demonstrate how diverse digital excellence, emotional commerce experiences, and efficient processes can be implemented. They inspire other merchants to take bold new steps – and embody the values that Shopware has always stood for: open, authentic, and visionary.
Find more background information on the Visionary Award landing page.
Conclusion: a milestone for the Shopware Community
With the inaugural Shopware Visionary Award at SCD 2025, a new chapter has begun. The winners are role models for the entire industry, showing what is possible with courage, technology, and creativity.
To the three winner online stores:
