Shopware Community Day 2025: Anniversary Event with Top Speakers and DMEXCO Partnership

Schöppingen, August 26, 2025 – Following the short-notice cancellation of the original date due to a bomb disposal operation, preparations for the SCD are now in full swing. On 16 September, the community will gather at the Confex in Cologne to experience visionary approaches in e-commerce up close. The new date is ideally timed – right before DMEXCO, Europe’s leading digital marketing and tech event. The two events complement each other perfectly and offer visitors the opportunity to experience the full spectrum of digital commerce. A discounted combo ticket is even available.

This year, Shopware celebrates a special anniversary: 25 years of innovation, collaboration, and digital excellence. Since its founding in 2000 by brothers Stefan and Sebastian Hamann, the company has been shaping the digital commerce landscape in significant ways. Now, the full speaker line-up for the anniversary event has been confirmed.

For the first time, the Shopware Community Day will take place at the Confex, one of Germany’s most modern event venues. The new setting provides the ideal stage for around 1,500 participants, who can look forward to an event full of innovative impulses, personal encounters, and forward-looking strategies. As always, the community remains at the heart of it all.

Known for its exceptional staging and creative atmosphere, SCD will once again set new standards in 2025. The program offers more than 20 expert talks, 11 masterclasses, 8 thematic meetups, and numerous networking opportunities. With more than 50 top-class speakers, the event brings the community together.

Three stages, one goal: shaping the future

The program is spread across three curated stages:

• Main Stage: Visionary keynotes and future-oriented insights

• Tech Stage: Current tech trends, architectural questions, and developer perspectives

• Commerce Stage: Strategies, best practices, and proven success models

Some highlights from the line-up:

• Sebastian Hamann, Founder & Co-CEO of Shopware, reflects in his keynote on 25 years of e-commerce development – and looks ahead with a focus on B2B, AI, and the power of community.

• Stefan Hamann, Founder & Co-CEO of Shopware, demonstrates with a concrete project how developers can use AI to implement powerful features in record time.

• Marie Reckendrees and Julia Leusing (Product Managers at Shopware) present new opportunities through AI and spatial commerce.

• Efe von Thenen, Founder & CEO of Thenen Ventures, moderates the Commerce Stage and speaks about current e-commerce trends.

• Jordan Kniest, Head of Development at basecom, examines the further development of headless architectures.

• Christopher Henke, Sales Lead DACH at Mollie, explains the future of payments and unified commerce in a masterclass.

• Michel Willems, Co-Founder & Commercial Director at H1, gives practical tips on how to make Shopware stores visible in AI-based search systems.

• Fabian Blechschmidt, CTO at Winkelwagen, offers a step-by-step masterclass on automating Shopware deployments.

• Jonathan Roxlau, Head of Digital at G. Wurm, shares his experience in building a successful B2B shop with more than €10 million in online sales.

• Guillaume Moigneu, VP Product Advocacy at Platform.sh, discusses efficient and secure development with AI-assisted editors.

At the Shopware Community Day, several panels featuring participants from a wide variety of industries will also address exciting topics. In one discussion with Nicole Taupp (DRYKORN), Christina Skoeries (camel active), Astrid Reintjes (MissPompadour), and Laura Kremer, the focus will be on how retailers can build a true “love brand” with Shopware, supported by many real-world insights.

Another panel will focus on B2B commerce. Mark Casidsid (IDC), Ludger Müller (Strack Norma), Laurien Jakobi (Agiqon), and Terezia Batovska (shopware AG) will discuss current trends and challenges in the B2B sector.

Combo tickets available

The Shopware Community Day 2025 will take place on 16 September 2025 at the Confex, Koelnmesse Hall 1, 50679 Cologne. Thanks to its timing right before DMEXCO (17–18 September), participants have a unique opportunity to attend both events – thematically and logistically perfectly aligned.

Combo ticket note: An exclusive 20% discount is available to those who purchase an SCD ticket (16 September) and book a DMEXCO meeting (17–18 September) with Shopware via the link in the confirmation email.

Tickets, agenda, and further information: https://scd.shopware.com/agenda/