Rethinking B2B

Customized solutions for individual needs

As a B2B merchant, you understand the importance of streamlining your business operations and delivering exceptional service to your customers. That's why Shopware offers a powerful ecommerce solution that's specifically designed to help B2B companies achieve their business goals. With our advanced API-first technology and powerful features, you have everything you need to create a B2B platform tailored to your individual requirements.

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B2B Ecommerce Compass 2026

The B2B Ecommerce Compass 2026 is a concise guide for companies looking to future-proof their digital sales. It shows why real progress in B2B commerce depends on digital maturity, stable architectures, and consistent data – not isolated features. The report focuses on scalability, automation, and the shift toward Intelligent and Agentic Commerce as a response to rising customer expectations and increasingly complex system landscapes.

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Outsmarting the market: A "Moneyball" strategy for B2B commerce

In B2B commerce, many “forgotten” industries – like manufacturing, maintenance, and wholesale – face barriers to digital transformation but hold massive untapped potential.

This whitepaper explores how these sectors can unlock growth by focusing on outcomes over trends and using data to outsmart, not outspend, the competition.

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We know the challenges of B2B commerce

As personnel costs continue to rise, traditional 1:1 sales are becoming increasingly expensive, it is crucial to optimize sales processes and effectively utilize sales employees. With our experience and excellent features, we help you to master these challenges.

Are any of these challenges familiar to you?

Let's work together to address the challenges you're facing in B2B commerce.Get in touch

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Why B2B professionalization with Shopware pays off

Shopware's extensive and customizable B2B features empower you to accelerate and optimize your company's digital transformation while prioritizing your unique business needs. This includes streamlining and automating processes as well as seamlessly integrating with your existing system landscape.

Rights- and role management

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Customized product catalogue

Digital sales rooms

Customer-specific pricing

Support for multilingualism and international standards

Automated workflows

Seamless integration of your existing ERP, CRM, PIM or BI etc.

We’re here for you

Got complex requirements or wildly ambitious plans? Let’s talk! Request your personal consultation or Shopware demo. We look forward to meeting you!

B2B Components

The Shopware B2B Components has been diligently developed to automate and facilitate the complex business operations that are prevalent in today’s B2B sector. It is the administrative backbone of your business, designed in close cooperation with our expert partner network and experienced customers. The powerful B2B framework enables smooth business interactions.

Learn more about our B2B Components

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Digital Sales Rooms

Digital Sales Rooms is the state-of-the-art new feature that seamlessly integrates into your Shopware system landscape and cooperates with your existing ecommerce infrastructure. Arrange personalized live product consultations for your customers right within your Shopware store. Digitize your sales pitches and enjoy the following benefits:

Learn more about Digital Sales Rooms

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B2B and D2C in one place

Are you looking to streamline your sales channels? With Shopware, you can easily integrate both B2B and D2C commerce onto a single platform. By unifying your sales channels, you not only stand out from your competitors, but you can also unlock your full potential. With a centralized system, you can manage orders, inventory, and customer data more efficiently, saving you time and resources. Learn how Stabilo implemented its D2C business with Shopware in our case study.

To the Stabilo Case Study