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The leading open commerce platform

Build the Exceptional

Shopware is the highly customisable, future-oriented open commerce platform that turns ambitious business ideas into inspiring success stories. Set your own rules, innovate fast, and stand out with an expertly executed brand strategy and a powerful platform to support your vision.

Armed Angels
New Balance
Ames
Val Venosta
Schlafgut
Vintageria
Primoza
Yope
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designkicker
Dinzler
Drykorn
Husse
Keimling
Byodo
Primoza
Yope
Armed Angles Listing
Val Venosta Listing
designkicker
Dinzler
Drykorn
Husse
Keimling
Byodo
New Balance
Vintageria
Ames
Schlafgut
Armed Angles
Val Venosta
Wüsthoff
Vintageria Listing
Ames Listing
New Balance
Vintageria
Ames
Schlafgut
Armed Angles
Val Venosta
Wüsthoff
Vintageria Listing
Ames Listing
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Realise your true growth potential in the most sustainable and rewarding way

At the core of everything we do is the human experience and the central question: How can we make people's lives better? How can we nurture personal connection in an otherwise widely anonymous, digital world?

And what do we need to create, so you can serve your customers and conduct your business in the most resourceful way?

We are open.
Shopware is yours!

Only open commerce allows you to have full control over your business. You have the freedom to make Shopware uniquely yours and turn your vision into reality.

Based on our unique approach to open transparency, we've built Shopware on three core pillars – independent, limitless, outstanding. With these, we give you the necessary edge to stand out in today’s highly competitive market conditions:

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Independent

Open Commerce Platform

Steer every aspect of your business with the collective power of open commerce

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Limitless

Business Model Composer

Pioneer into new territory and scale your business in unlimited ways

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Outstanding

Composable Customer Experience

Create unforgettable customer experiences and establish lasting brand loyalty

1. Open Commerce Platform

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We are always open,
you are always free

With Shopware you control your destiny. Always having access to the source, you own it. No lock-ins, no compromises, no limits. Your freedom to grow.

With Shopware you control your destiny. Always having access to the source, you own it. No lock-ins, no compromises, no limits. Your freedom to grow.

Open commerce empowers you to seize the collective force of our community and partnerships. You benefit from a worldwide network of established developers, looking into the future of ecommerce and continuously advancing the platform in order to meet the latest market developments. It is exactly this focus that makes the difference and enables our merchants to grow strongly and sustainably in the ever-evolving world of digital commerce.

You have the flexibility to build your own platform infrastructure according to your business needs. And you have the freedom to transform and adapt effortlessly. Choose which operating mode is most suitable for your business right now: Our full-service cloud solutions are perfect if you're looking for a proficient way to realise your ecommerce projects quickly. Whereas the Shopware self-managed modality offers you maximum flexibility and customisation options. 

And of course, no lock-ins! You're free to switch when needed. Our team is here to advise and support you. You decide how far you want to go, and we'll be by your side.

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Innovative and future-oriented: Open, headless, API-first, cloud & self-managed

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Seamless integration into your system landscape

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Established technologies such as Symfony and vue.js

2. Business Model Composer

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Plug and play your business model:
Grow stronger, faster!

Selling online is not about shipping products from A to B anymore. In a fully digital and automated world, consumer behaviour is changing rapidly. People seek inspiration, connection, and the opportunity to experience something unique – now more than ever.

Open commerce allows you to innovate beyond boundaries. Benefit from countless possibilities to scale your business and create an all-encompassing brand experience for your customers. Exceptionally advanced automation processes make even the most complex business models easy to implement. And all this without having to write a single line of code, thanks to our no-code approach.

Adapt fast and test various business models on-time: Digital events, subscription services, consultations, and highly customisable goods – whether to buy or to rent. There are no limits to the power of human imagination. Dare to dream, we'll make it happen!

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Run different business models on-time with one solution

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Compose your unique business flow with no-code/low-code

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Set your own rules and pioneer into new territory

3. Composable Customer Experience

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Engage your customers across all channels with the perfect harmony of content and commerce

The world at large is transforming at a rapid pace, and the world of ecommerce is changing even faster. How have consumers’ wants and needs changed? How do you forge unmistakable character and a distinctive brand presence that promotes trust and loyalty?

We help you to rise up, reach your customers organically, and build a profitable, sustainable business in today's competitive market environment.

Our headless core is always prepared for the next-level user experience: From enticing storytelling features, seamless social shopping integration and virtual showrooms, to advanced filter functions and sophisticated product configurations. We've got your back!

Customise your business with the most innovative features from our pioneering open community, grow continuously across all channels, and convert browsing consumers into raving fans of your brand.

Armed Angels
Ames
La Saporeria
Vintageria
Schlafgut
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Strengthen your brand ID with our flawless integration of content and commerce

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Convert casual touch-points into fundamental trust-points

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Fly high and create the next-level user experience with Shopware's PWA

These renowned brands trust in Shopware

We've helped nearly 100.000 brands worldwide succeed in digital commerce. These brands, their ideas and unique requirements, inspire us every day to fuel the power of open commerce and grow beyond anything ever seen. We humbly say thank you!

Aston Martin
Euronics
Marc Aurel
BVB
Sanicare
Jägermeister
Bruno Banani
DMAX
Thyssen Krupp
Dorothee Schumacher
Frosta
Aston Martin
Euronics
Marc Aurel
BVB
Sanicare
Jägermeister
Bruno Banani
DMAX
Thyssen Krupp
Dorothee Schumacher
Frosta
Aston Martin
Euronics
Marc Aurel
BVB
Sanicare
Jägermeister
Bruno Banani
DMAX
Thyssen Krupp
Dorothee Schumacher
Frosta
Mars
Funny Frisch
Paulaner
Berentzen
Canton
Petrol
Philips
ADAC
Yello
Coffe Circle
Stabilo
Mars
Funny Frisch
Paulaner
Berentzen
Canton
Petrol
Philips
ADAC
Yello
Coffe Circle
Stabilo
Mars
Funny Frisch
Paulaner
Berentzen
Canton
Petrol
Philips
ADAC
Yello
Coffe Circle
Stabilo
Chio
Bilou
Trusted Shops
Discovery Channel
31 Dover
Mio Mio
My Walit
Douglas EU
Tigha
Powerbar
M&M's
Chio
Bilou
Trusted Shops
Discovery Channel
31 Dover
Mio Mio
My Walit
Douglas EU
Tigha
Powerbar
M&M's
Chio
Bilou
Trusted Shops
Discovery Channel
31 Dover
Mio Mio
My Walit
Douglas EU
Tigha
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M&M's
Contact us

Get in touch!

It is YOUR success that drives us. Yes, we're a tech company, but we're real people who are tremendously passionate about helping others succeed. Let us know how we can serve you best.

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Your opinion matters to us!

Honest feedback is valuable and our basis for improvement. That's why we're asking you to take part in our latest survey on Shopware as a brand. It will probably take you less than 5 minutes.