BÜFA Chemicals is part of the BÜFA group, a medium-sized family business from Oldenburg with 600 employees. The company trades in chemicals and offers its customers associated services such as filling, quality assurance, logistics and storage. The BÜFA product range comprises around 49,000 articles.
This year, the company focused on digital solutions for new sales channels and implemented the first e-commerce business in the group. BÜFA has opted for the innovative features of Shopware 6 for its first B2B shop chemiekaufen.de.
The store currently has around 600 articles in seven product categories and the range is to be constantly expanded in the future.
The chemicals are currently only available to buy online in Germany. In addition to the shop, traditional sales channels include direct sales in the field and in the office. The company also operates at an international level through these channels. BÜFA also operates several landing pages on special topics and makes use of its presence in the industry-specific search engine chembid.
B2B Features, a Large Community and a Suitable Licensing Model Plus Points for Shopware 6
Shopware impressed BÜFA on several levels. Shopware 6 offered the required B2B features such as rights and role management, individual customer prices and an offer feature. In addition, the family business valued the widespread popularity and public approval of the shop system, as well as its extensive ecosystem.
“The widespread popularity of Shopware and the large community that comes with it were all the more reason to choose Shopware. There is also the possibility to display subshops and landing pages with a customised design in the same instance, as well as a wealth of great plugins that allow the shop to be individually adapted to our ever-changing needs. We are also very satisfied with the excellent support and usability in both the frontend and backend,” explains Vincent Petri, Sales Director at BÜFA Chemikalien GmbH & Co. KG.
Chemicals Present Special Challenges for the New Shop Software
The chemical supplier’s new online store is characterised by the following special features:
- Team administration
- Cost planning tool
- Shopping list
- Statistics tool
- Enquiry button for large purchase quantities including corresponding mechanism
- Interface to chembid search engine
Some products in the online store present a special challenge for the shop software, as the company offers various chemicals that are subject to legal control regulations. This requires information from customers before certain products can be purchased. The information process is now handled by Shopware 6 in the online store.
“The collaboration has always worked exceptionally well!” – BÜFA
The groundwork, such as strategic considerations and setting up a PIM system, took quite some time. Still, the online store was able to go live after just seven months of active work on the shop project with Platinum partner HEPTACOM. The aftercare that followed took three more months to complete.
Looking back, the chemical supplier is very satisfied with the cooperation of all parties involved: “Our collaboration with Shopware and the Shopware agency has always worked extraordinarily well! In HEPTACOM we have found a very capable agency that excels at implementing our ideas on customisation. And working together on something new has been a lot of fun, both on a personal and a professional level,” concludes Vincent Petri.
Positive Conclusion and a Brief Look Ahead
The overall conclusion drawn by the BÜFA Group is a positive one: “With our online store chemiekaufen.de, we are exploring new horizons in the traditional chemistry industry. In addition to our personal service, we now offer customers an innovative, convenient solution for their chemical purchases. The easy-to-navigate platform simplifies and accelerates the purchasing process, combining BÜFA’s long-standing expertise with the latest technical possibilities,” says Vincent Petri, Sales Director at BÜFA Chemikalien GmbH & Co. KG.
The company is currently working on connecting its own REST API to the industry-specific search engine chembid and is also evaluating the possibility of connecting customers' ERP systems to the shop in order to reduce media disruptions.
Other plans for the shop include:
- Direct connection for customers
- Pushing forward with automation
- Setting up several speciality shops
To BÜFA online store