Grow your way. Commerce built for scale in fast-moving consumer goods
Fast-moving consumer goods (FMCG) includes industries such grocery, health, household, pet care, and baby care, as examples. Today, FMCG shoppers are under value pressure, cutting impulse buys, trading into private label, and expecting more from the brands they choose to stay loyal to. Competing on price alone is a race to the bottom.
Shopware gives you a flexible commerce foundation built for value-led merchandising, flexible subscriptions, and rich brand experiences — so you can prove your value, drive retention, and stand out from private label and marketplaces.
Retain more. Stand out more. Grow your way.
“We explored options with several large providers. They offer a great deal and come with a high price tag. In reality, we often don't need as much as one might assume — they promise the world, but in practice, we may only need about a third of what's offered. Shopware's price-performance ratio was simply unmatched.”
Retain more. Stand out more. Grow your way.
Prove value at every touchpoint, lock in recurring revenue with flexible subscriptions, and build a brand experience that keeps shoppers coming back.
Value-led merchandising
Prove value at every turn through bundles, loyalty, and convenience — compete without a race to the bottom on margin.
Bundles, multipacks, and curated value sets
Dynamic, customer-group, and tiered pricing
Promotions and loyalty automated with Rule Builder and Flow Builder
Subscriptions and reorders that lock in everyday value
Subscriptions & retention
With acquisition rates falling, retention is everything. Give shoppers the flexibility they expect — and make recurring revenue effortless.
Native subscriptions with pause, skip, and swap, alongside one-time purchase options
Flexible payments and checkout with native payment solutions or PayPal, Klarna, Stripe, and more
First-party customer data and seamless CRM integration for lifecycle marketing
Quick reorder and account features that reduce friction on repeat purchases
Brand value and differentiation
As private label and marketplaces blur brands together, standing apart on more than price is how you keep margin and stay relevant.
Rich brand storytelling with Shopping Experiences (CMS)
Distinctive product content, bundles, and exclusives
Customer groups and loyalty programs to reward your best buyers
Curated, specialist ranges and transparent product content that builds trust
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
B2B Capabilities your customers expect – natively
B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Utilise Rule- and Flow-builders to enable flexible, no-code automation, saving an average of 4 hours per week, or let Shopware Copilot analyze, decide, and execute on your behalf.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Get a dedicated account manager. One you’ll actually know by name.
Personal account manager with our Beyond plan
1 hour service reaction time
Personal onboarding
Frequently asked questions
Can Shopware handle large, complex product catalogues?
Yes. Shopware is built for large assortments with high variant complexity — including configurable products, rich visual content, and accurate technical specifications to drive conversion and reduce returns.
How does Shopware help B2C merchants sell across more channels without increasing complexity?
Shopware's open-source, API-first architecture makes it straightforward to connect new sales channels — whether that's social commerce, marketplaces, or in-store — all managed from a single backend, without duplicating effort or losing consistency.
How does Shopware reduce return rates?
Shopware supports product configurators, rich visual content, 3D and AR visualisation, and accurate specifications — helping customers make confident purchase decisions and reducing costly returns on furniture and large items.
How does Shopware handle peak trading periods like Black Friday or seasonal sales?
Shopware PaaS delivers 99.99%² uptime with merchants handling over 4,000 orders per minute, ensuring your store stays fast and reliable when demand is at its highest — protecting revenue and customer experience when it matters most.
Commerce that understands fast-moving consumer goods
Flexible architecture designed for growth, connectivity, and freedom.
