Grow your way: Unify channels and scale high-value Wholesale orders
Wholesale and distribution businesses are managing more channels, larger assortments, and increasingly demanding buyers than ever before. Customers expect personalized pricing, real-time inventory visibility, seamless reordering, and consistent experiences across ecommerce, sales representatives, branches, marketplaces, and procurement systems.
Shopware delivers business-critical commerce that fits how you sell – helping wholesale and distribution merchants unify operations, automate processes, and scale across markets without turning growth into disruption.
Sell everywhere. Serve better.
Sell everywhere. Serve better.
Wholesale and distribution leaders are mastering complexity by unifying channels, empowering buyers with self-service, and automating operations across their commerce ecosystem.
Unify every channel and deliver a consistent buying experience
Coordinate ecommerce, sales teams, branches, marketplaces, and partner networks from one commerce platform. Maintain control across markets while giving buyers a seamless experience wherever they engage.
Scale high-value transactions without compromising performance
Handle large assortments, negotiated pricing, and growing order volumes with the speed and reliability your customers expect.
Empower buyers with self-service and reduce purchasing friction
Give customers the flexibility to research, order, reorder, and manage purchases independently while maintaining governance and control.
Connect systems, automate workflows, and improve operational efficiency
Eliminate manual work and reduce downstream errors by keeping business-critical data synchronized across your technology ecosystem.
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
B2B Capabilities your customers expect – natively
B2B Components offer a comprehensive set of features including role-based access, approvals, and quick ordering.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Rule- and Flow-builders enable flexible, no-code automation, saving an average of 4 hours per week.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Get a dedicated account manager. One you’ll actually know by name.
Frequently asked questions
Can Shopware support global operations?
Yes. Shopware enables multi-brand, multi-country, and multi-language setups with centralized management, allowing you to scale across markets while maintaining control.
How does Shopware improve B2B buying experiences?
It provides native B2B functionality such as account-specific pricing, quick order, approvals, and self-service portals, reducing friction and manual workload for both customers and sales teams.
What makes Shopware suitable for integration-heavy environments?
Its API-first architecture allows seamless integration with ERP, PIM, OMS, CRM, and marketplaces, ensuring real-time, unified data across systems.
How does Shopware ensure reliability during peak demand?
Shopware is designed for high performance and scalability, delivering stable operations and 99.99%² uptime with PaaS even under heavy traffic and large catalog sizes.
Commerce that understands Wholesale & Distribution
Flexible architecture designed for growth, connectivity and freedom.
