The Forrester Wave™: Commerce Solutions, Q3 2026

A Strong Performer: Shopware earns 3rd highest strategy category score.

Success in enterprise commerce depends on the intelligent orchestration of business processes across the organization. From customer relationships and commercial operations to purchasing, fulfillment, and AI-powered automation, competitive advantage depends on a broad set of capabilities, unified by a flexible commerce foundation.

The Forrester Wave™: Commerce Solutions, Q3 2026 recognizes Shopware as a Strong Performer, reflecting the strength of its platform and the ability to help organizations evolve with confidence.

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From innovation to business impact.

Forrester's report notes that "Shopware demonstrates strength in post-purchase customer support, enabling nontechnical practitioners to configure transactional messages across both email and SMS. It also performs well in both B2B pricing and B2B selling and quoting, reflecting its longstanding commitment to B2B use cases. Its strength in B2B2C selling further supports extended B2B requirements."

Shopware received the highest possible scores in criteria including vision, innovation, roadmap, adoption, and pricing flexibility and transparency.

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Emily Pfeiffer
Principal Analyst, Forrester

Powering advanced commerce models.

Shopware is built for organizations where business complexity is a competitive advantage. Whether you sell through distributors, directly to businesses, via field sales teams, or across multiple brands and global markets, Shopware adapts to your business – not the other way around.

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Connected B2B Commerce

Shopware supports sophisticated account hierarchies, buyer permissions, company structures, approval workflows, negotiated pricing, quoting, and purchasing processes – all within a unified commerce platform.

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Flexible Pricing & Quotation

Forrester's report notes that "Shopware’s pricing is transparent to prospects and customers, offering clarity about what they’ll pay and when."

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B2B2C & Hybrid Commerce Models

Today's manufacturers, distributors, and wholesalers increasingly operate across B2B, D2C, and marketplace channels simultaneously. Shopware enables you to manage evolving models from one connected platform.

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Post-Purchase Experiences

Forrester's evaluation recognizes that "Shopware demonstrates strength in post-purchase customer support, enabling nontechnical practitioners to configure transactional messages across both email and SMS."

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Open Architecture for Agentic Commerce

Shopware's commitment to openness allows you to evolve your tech stack while maintaining ownership of your data, workflows, and roadmap. This aligns with Shopware's broader vision of becoming the open commerce infrastructure for the agentic era.

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Built for Continuous Innovation

With a clear vision and consistent roadmap execution, Shopware delivers a commerce platform capable of evolving alongside changing markets, customer expectations, and AI-powered commerce.

The businesses behind the benchmark.

See how leading manufacturers, distributors, and B2B brands are building advanced commerce experiences with Shopware.

Being among commerce solutions requires more than technology.

Discover why Forrester recognizes Shopware among top commerce platforms and why "customers consistently appreciate the attention and support they receive from Shopware’s team."

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