Agentic Commerce

AI Shopping is here, Shopware covers it all.

Shopware merchants can now get their products into ChatGPT, Gemini, Perplexity, Meta ads, and the PayPal app. Get discovered faster and turn GEO and agentic traffic insights directly into revenue.

Be visible in leading Agentic Commerce channels

From readiness to revenue, get started with AI shopping.

Prepare your store for the new era of AI shopping. Make your products discoverable across ChatGPT, Gemini, Perplexity, Meta Ads, and the PayPal app, measure the revenue impact of AI-driven traffic, and use Copilot to turn insights into automated growth actions.

An image of wireless headphones in a checkout box flowing into the company logos of Claude, PayPal, and OpenAI
Step 1

Get ready to sell in AI

If AI cannot read your store, it will never recommend it. Learn if your store is readable and discoverable for AI. Check whether AI agents can find and understand your product catalogue, then get a clear action plan to improve visibility and readability.

Mobile phone display showcasing an ecommerce site selling coffee machines
Step 2

Reach shoppers where buying decisions start

With Shopware’s Agentic Product Feed and PayPal StoreSync merchants are connected to buyers across wide breadth of AI agents, from major AI platforms including ChatGPT, Perplexity, Gemini, Meta Ads and the PayPal app to emerging vertical agents and more.¹

A prompt for Copilot requesting to know how many orders have the referral tag 'LLM' assigned
Step 3

Understand what AI discovery drives

Copilot Data Assist helps you understand how AI discovery drives revenue. Track purchases from your Agentic Sales Channels directly in the orders page and turn referral data into actionable commerce insights.

A prompt requesting AI Copilot to reduce the price of underperforming products by 5%
Step 4

Turn those AI Conversations into revenue, optimize, repeat

Let Copilot Agentic optimize the traffic from LLMs and AI shopping agents. Use it to execute the entire workflow across your store. Find out what works, optimize and repeat. Unlock revenue faster with Shopware’s latest agent. Only on Shopware Intelligence+.

Reach massive audiences at scale.

The shift is already happening. AI assistants are quietly becoming a new discovery and commerce channel, driving significantly more qualified traffic directly into merchant storefronts.

ChatGPT users
800m

ChatGPT shopping is increasingly focused on product discovery and merchant-connected experiences.²

PayPal Shoppers
400m

PayPal says over 400M people use PayPal to shop globally, across 200 countries and territories.³

AI-Driven Merchant Traffic
15X

More AI-driven traffic to Shopware merchants in Q1 2026 compared to Q1 2025.

ChatGPT shoppers
100m+

of people already use ChatGPT to find, understand, and compare products, according to OpenAI.⁴

Universal Commerce Protocol

UCP replaces fragmented integrations with a way for AI agents to discover products, manage carts, complete purchases, and handle post-purchase interactions. It enables any online store to connect instantly with any AI agent or app, getting rid of the need for separate integrations for each platform.

Man typing on a laptop with AI prompts signifying 'payment complete, and 'ordering for all locations'.
Headshot of Shopware's co-CEO and co-founder, Stefan Hamann
Stefan Hamann
Co-founder and Co-CEO, shopware AG

Frequently asked questions

One platform, multiple AI commerce surfaces.

Power your commerce with a platform that adapts to your strategy – not the other way around. Let’s build what your business really needs.

Explore Shopware plans
Book your free demo
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4.2

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Global teams sell with Shopware every day

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