Grow your way. Retail commerce that turns discovery into loyalty.
Specialty retailers, such as fashion, health, and sports, focus on providing distinctive shopping experiences with carefully selected products. Discovery in retail is shifting to social feeds and AI agents, yet many specialty retailers still run desktop-first stores with limited channels and data. Merchants that aren't visible to algorithms are being bypassed before a shopper ever reaches their store.
Shopware gives you a flexible, API-first commerce foundation built for agent-ready discovery, social selling, personalization at scale, and real-time omnichannel.
Compete where your customers actually are, and turn discovery into loyalty.
Visibility wherever shoppers look. Experiences that convert.
Stay visible to AI agents and social algorithms, turn content and storytelling into purchases, and deliver seamless real-time omnichannel experiences, without building it all from scratch.
Agent-ready discovery
As discovery shifts from clicks to algorithms, products with thin or messy data get bypassed. 38% of consumers already use AI tools to decide what to buy; retailers now compete to be selected, not just seen.
Content-led commerce
Shopping is now feed-based: video, live streams, and creator content aren't traffic to the store, they are the store. Sell through content, in one connected experience.
Personalization at scale
Tailor experience and product to each shopper: content, offers, recommendations, and made-to-order items, ready to scale.
Power that scales with you
Shopware delivers the flexibility of an enterprise platform with the agility to move quickly. It adapts to complex scenarios, maintains high performance under pressure, and supports you as you grow across markets, channels, and business models.
Full transparency, flexibility, and ownership
Commerce today rarely fits into a single system – or a single market. Shopware’s open-source, API-first architecture gives you freedom: build the setup you need, integrate the tools you trust, and adapt fast as your business evolves.
AI Shopping is here, Shopware covers it all
Shopware merchants can now get their products into ChatGPT, Gemini, Perplexity, Meta ads, and the PayPal app. Get discovered faster with Agentic Commerce and turn GEO and agentic traffic insights directly into revenue.
Multi-store, -brand and -country management from one backend
Go live in seconds and maintain omnichannel control for new channels, currencies, languages, and international tax in one place
Automating without the code
Utilise Rule- and Flow-builders to enable flexible, no-code automation, saving an average of 4 hours per week, or let Shopware Copilot analyze, decide, and execute on your behalf.
Save 40% on integration costs with Nexus
Shopware Nexus makes it easy to connect and integrate your IT-systems (ERP, PIM, etc…) directly with your commerce, saving 40%¹ on integration costs.
Protect revenue with 99.99%² uptime on PaaS
Run complex business models on PaaS, with greater control over your code, integrations, and customer experience while Shopware manages infrastructure, scaling, and security.
Get a dedicated account manager. One you’ll actually know by name.
Frequently asked questions
Can Shopware handle large, complex product catalogues?
Yes. Shopware is built for large assortments with high variant complexity — including configurable products, rich visual content, and accurate technical specifications to drive conversion and reduce returns.
How does Shopware help B2C merchants sell across more channels without increasing complexity?
Shopware's open-source, API-first architecture makes it straightforward to connect new sales channels — whether that's social commerce, marketplaces, or in-store — all managed from a single backend, without duplicating effort or losing consistency.
How does Shopware reduce return rates?
Shopware supports product configurators, rich visual content, 3D and AR visualisation, and accurate specifications — helping customers make confident purchase decisions and reducing costly returns on furniture and large items.
How does Shopware handle peak trading periods like Black Friday or seasonal sales?
Shopware PaaS delivers 99.99%² uptime with merchants handling over 4,000 orders per minute, ensuring your store stays fast and reliable when demand is at its highest — protecting revenue and customer experience when it matters most.
Commerce that understands specialty retail
Flexible architecture designed for growth, connectivity, and freedom.
