Reducing time to order from 1 Week to 1 Hour: Garmat USA’s Digital B2B Sales Transformation
Key facts:
Shopware Plan
Company
Features
Technical features
Benefits of Shopware:
Advanced B2B Product Customization
Shopware enabled self-service ordering of Garmat’s spray booths that required complex product configuration, giving customers and sales teams full control over product options, comparisons, and sharable configurations.
Streamlined Quotes and Order Management
With quotation history, delayed placements, and admin-assisted orders, Shopware simplified complex workflows and cut Garmat’s order times dramatically.
Seamless Integrations
Direct integration with SAGE ERP ensured data accuracy, reduced errors, and synchronized storefront activity with back-office operations. The simplicity of integrating with external systems sets Garmat up for the future, simplifying existing as well as future operational complexity.
Flexible, Scalable Architecture
Shopware’s open-source framework allowed tailored UI/UX design, reusable components, and advanced entity customization, enabling agility for future growth as well as today’s needs.
What next?
Strategic innovation for complex B2B sales
Garmat USA, a market leader in industrial paint booths, needed to modernize its sales pipeline to enable strategic growth plans. With complex product options and manual quote-to-order processes, Garmat looked to create consistency and efficiency.
To meet rising customer expectations and drive valuation, Garmat needed to digitize in order to scale, with a platform that could handle complex configurations while streamlining the order lifecycle.
The challenge: Complex configurations and manual quoting
The nature of Garmat’s paint booths requiring detailed customization, an order often involves back-and-forth communication between customers and sales. As a result, until now, quotes had to be handles manually, which created risks for errors, delays and inefficiencies as the company started to grow.
With rapid growth expected from its ownership group, Garmat needed a scalable solution that could:
Automate configuration and quoting
Integrate with existing systems (notably SAGE ERP)
Empower both sales teams and customers with a faster, more intuitive process
Shopware-powered flexibility
Together with trusted partner, Web Solutions NYC, Garmat chose Shopware as its base for a new digital B2B platform, designed specifically for complex configuration and quoting.
Shopware’s open-source architecture provided the foundation Garmat needed: flexible enough to handle advanced customization, scalable enough to grow with the business, and robust enough to support its expected rapid growth and valuation goals.
“Shopware’s flexible B2B architecture allowed us to bring Garmat’s complex product catalogue online, empowering their customers to configure, quote, and order with ease. The results were transformational.” — Yitz Lieblich, CEO, Web Solutions NYC
Key features of the B2B platform included:
- Advanced Product Configurator for detailed booth customization, with sharable configurations and product comparison tools.
- Quote Management with revision history, including delayed placement and change requests.
- Direct Order Placement by admins, giving sales teams more flexibility to support clients.
- SAGE ERP integration to synchronize orders and back-office operations.
- Tailored UI/UX design and reusable components, ensuring consistency and speed across storefront and admin.
Developed with an agile methodology, the solution was deployed rapidly and optimized with continuous improvement in mind.
The results: Faster, smarter, more valuable
The impact of the transformation was seen within the first few months:
Time to order reduced from 1 week to 1 hour
Fewer order errors, thanks to automation and ERP integration
Stronger brand presence online, expanding reach and exposure
Increased business valuation, driven by higher revenue velocity and operational efficiency
By moving to Shopware, Garmat successfully streamlined operations, while also creating a scalable foundation for future growth and continued digital innovation. With a digital-first sales process now in place, Garmat is positioned to expand its global reach, optimize their customer experience, and build on its competitive advantage as an industry leader in advanced refinishing equipment.
“Working with Web Solutions NYC and Shopware has completely streamlined our sales process. What once took a week can now be completed in just an hour, giving our customers a faster, more seamless experience whilst freeing our team to focus on product expertise.” – Rustin Dring, CEO at Garmat USA
