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GO IN takes online store to the next level

Key facts:

Shopware version

Industry

  • Hotel and gastronomy facilities

Company

GO IN is a family-owned B2B furniture wholesaler for the restaurant and hospitality industry, founded in 1972. The company is based in Landsberg am Lech and supplies its customers across Europe and, upon request, globally.

GO IN: the expert for high-quality catering equipment

Since its beginnings in 1972 as a small family-run business in Munich, GO IN has evolved into a leading provider of furniture systems for the hospitality industry. Today, the company showcases its offerings within impressive showrooms in Landsberg am Lech and Vienna. Customers throughout Europe and beyond value the high-quality products from GO IN, which can conveniently be ordered through the online store goin-furniture.com. GO IN is also available to its customers via its social media channels (LinkedIn, Instagram).

GO IN Homepage

The challenge

GO IN's previous online store already benefited from the features of Shopware 5. Thanks to this shop system, an innovative product configurator was integrated into the website, allowing visitors to customize furniture within the shop. With these cutting-edge features, GO IN won the "Shop Usability Award" in the B2B category in 2015 and was named "Best B2B Manufacturer" in 2018.

Motivated by these successes and with the aim of staying on top of the game, GO IN recognized the need to take a technological leap forward. The goal? An advanced system allowing flexible integration of third-party systems to enhance the functionalities of the shop. The decision was made to upgrade from Shopware 5 to Shopware 6.

GO IN Product Configurator

And it doesn't stop there – thanks to Shopware 6, GO IN's average shopping cart value has increased by 10 %. The company also saw a noticeable increase in sales. However, the variable conditions of the COVID-19 pandemic make a direct comparison with the performance profile of the old shop difficult.

GO IN and Shopware 6: What's next?

After the successful migration to Shopware 6, GO IN is now focusing on the next development phase of its ecommerce platform. For 2024, GO IN intends to expand its customer service with an innovative self-service feature allowing customers to place sample orders themselves. This added feature aims to enhance the shopping experience and the customer's decision-making process.

The positive experiences with Shopware 6 have reinforced GO IN's decision to switch to Shopware 6. The company looks to the future with optimism and is committed to continuously improving and expanding the new online store as a key component of its digital sales strategy.

These challenges were successfully solved

In today's world, every project is a unique journey with its own challenges. Experience the hurdles our clients have overcome in their remarkable case studies. Hear about other projects with the challenges, gain valuable insights from their experiences, and apply the knowledge to your very own project.

Features used in this case

Discover the power of innovative Shopware features - the core of our unique solution. Experience which of these features our customer has successfully used in their own case. Dive deeper into the details and use this inspiration for your own project.

Advanced Search

Personalize the customer journey based on the customer’s search queries. With its maximum reactivity, Advanced Search guarantees a better user experience — even with large data volumes.

Advanced Search

B2B Suite

The Shopware B2B Suite has been diligently developed to automate and facilitate the complex business operations that are prevalent in today’s B2B sector. It is the core of your business – strong, agile and intuitively supporting every move you make.

B2B Suite

Premium themes

Little effort, big effect: Renew the design of your online store. Choose between our modern premium themes and customize the design as you like.

Premium themes

Custom products

With Custom Products you can offer your customers tailor-made products. Define the selection interface according to the product and the opportunities: from checkboxes and text fields to a detailed step-by-step mode.

Custom products

Dynamic Access

Create unique customer journeys. In B2B, you can decide which products customers can see, or use Dynamic Access to automatically display personalized content to your target customer group.

Dynamic Access

Flow Builder

Automate e-commerce with Flow Builder. No coding needed. Define and execute business processes in one intuitive interface. Create flows for tasks, triggered by events, ensuring efficiency, faster reactions, and control, saving time and resources.

Flow Builder

Social commerce

Wherever your customers are, that’s where you want to be. Sell your products on platforms such as Instagram, Facebook, and Pinterest to increase sales and brand awareness.

Social commerce