+138% more active users: Smart commerce for smart climate solutions

The Challenge

KRONE has been a trusted partner in HVAC for more than 40 years, supplying air conditioning and heat-pump systems to installers, architects, and planners across Germany. As the exclusive importer of GREE products, the company combines technical expertise with a wide product range.

To continue this success digitally, KRONE set out to create more than just an online store. The goal was a future-ready platform that gave teams independence, simplified workflows, and delivered a modern user experience for professional customers. Shopware offered the opportunity to integrate ERP and PIM seamlessly, automate processes, and launch campaigns quickly, laying the foundation that KRONE was looking for, towards long-term growth.

Why Shopware

KRONE evaluated several ecommerce solutions, including Magento, OXID, and Shopify. Ultimately, Shopware stood out for its:

• Flexibility: Open, customizable, and perfectly suited for a wholesale business
• B2B strength: Robust features to support complex processes
• Ease of use: Intuitive interface empowering teams to manage content independently.
• Community & network: Strong developer ecosystem and trusted partners.
• Future-readiness: API-first approach enabling seamless system integrations.

As KRONE sums it up: “Shopware gives us exactly what we need: flexibility, B2B power, and the freedom to grow digitally on our own terms.”

The Solution

KRONE chose Shopware 6 because it provided the right foundation for growth and delivered tangible improvements from day one. Comparing it to other ecommerce solutions, including Magento, OXID, and Shopify, Shopware’s key selling points were:

• Flexibility: Shopware’s open, API-first architecture gave KRONE a platform that can grow and evolve alongside the business. This removed the cost and disruption of replacing core systems in the future.

• B2B strength: With features like Rule Builder and Flow Builder, KRONE can handle complex wholesale processes while simplifying the customer journey for professional buyers.

• Ease of use: Marketing teams gained the independence to build landing pages, campaigns, and seasonal promotions through Shopping Experiences. KRONE can now go live with new content in hours, instead of weeks, and have reduced reliance, time and cost on external agencies.

• Community & network: Supported by Shopware’s strong partner ecosystem, KRONE had the confidence that expert help was available at every step of their digital transformation.

• Future-readiness: Seamless ERP and PIM integration created a connected, scalable system landscape, ensuring that KRONE is well-positioned for continued digital growth.

Results driven by “brilliant ideas”

Working together with their trusted partner squadt, KRONE now has a future-ready system that’s already showing results!

KRONE reflect on the collaboration: “The project has proven one again: success does not require large teams, but rather brilliant ideas and a handful of enablers.”

Since going live on Shopware, a noticable increase has been seen in customer satisfaction. The team attributes this to better user guidance and improved functionality of the store. In particular, the multi-split configurator and accessory pickers for PDPs are frequently used, and often praised.

Additionally, visibility increased by 700% and the quality of search queries increased, moving away from requests for operating instructions and towards enquiries for KRONE products. The team credits this change to optimized internal linking, better page structures and a revision in the terminology used on their products.

Search queries for non-branded products also increased, showing an increase of new users exploring KRONE products. They’re now able to find pages more efficiently and easily locate not only PDF files for specific products, but also category pages and product detail pages.

Outlook: What’s Next?

KRONE plans to further expand its digital offerings and explore deeper personalization for B2B customers. With Shopware 6 as the foundation, the company is well-positioned to continue simplifying processes, scaling its ecommerce operations, and delivering an exceptional customer experience.