LURCH: A family enterprise redefining the kitchen industry since 1995
- +23% Revenue
- +69% Visibility
- -14% Bounce rate
Key facts:
Shopware version
Company
Features
Technical features
Benefits of Shopware:
Seamless migration from Shopware 5 to Shopware 6
LURCH's transition to Shopware 6 represented a significant overhaul, providing enhanced usability and functionality. The upgrade introduced a streamlined user interface, responsive design, and superior performance. This overhaul allowed LURCH to reorganize its product categories and refine its shop's design comprehensively.
Boost in revenue and conversion rates
The revamped online shop, with its intuitive interface and improved frontend, significantly boosted LURCH’s conversion rates and revenue by 11% and 23% respectively. Additionally, the average cart value increased by 5%, affirming the cost-effectiveness of LURCH’s investment in Shopware 6.
Increased visibility and reduced bounce rate
The relaunch led to a 69% increase in visibility, enhancing organic reach and Google Analytics performance. Shopware 6’s optimization also reduced page loading times, which enhanced the overall user experience and efficiency of the website, contributing to a 14% reduction in bounce rate.
Efficiency gains in daily operations
The switch to Shopware 6 has significantly streamlined daily operations for LURCH’s staff. Compared to Shopware 5, the new system allows for quicker and more intuitive layout creation and content management, boosting employee productivity and operational efficiency.
Reliable and expert Shopware partnership
LURCH has consistently praised its partnership with WEBneo GmbH, a Shopware partner. The agency has adeptly addressed technical challenges and facilitated communications with plugin developers, ensuring a smooth and effective implementation.
Project timeline: 6 months
The new LURCH online shop was launched in November 2023, following a six-month development phase. This period included various developmental and implementation activities to ensure seamless and disruption-free operation of the store.
What next?
LURCH: A family enterprise redefining the kitchen industry since 1995
Founded in 1995 in Hildesheim, Germany, LURCH is a family-run business that epitomizes innovation, sustainability, and energy efficiency in creating kitchen and baking essentials. The company is committed to using only the highest quality materials, ensuring longevity and durability across its product lines. This commitment is exemplified by its signature product, the FLEXI®FORM silicone baking molds, which are backed by a warranty of up to 15 years.
Moreover, LURCH also produces a range of kitchen machines and tools that operate entirely without electricity, offering flexibility in use while being exceptionally eco-friendly. Today, the company has grown to employ 45 staff members and distributes its innovative products not only across the DACH region and France but also internationally through its network of distributors.
The transition challenge
Initially, LURCH was content with its online shop built on Shopware 5. Over time, however, the company's needs evolved due to various factors:
Enhanced security and usability: As the product portfolio grew, the need for improved security and user-friendliness became crucial
Mobile optimization and rich content: The store needed to be optimized for mobile devices and equipped with comprehensive content to provide the best shopping experience and foster customer loyalty
Increased visibility: Improvements were necessary for the store’s visibility in search results and on social media platforms
Content management efficiency: There was a need to reduce the time required to create and edit content like landing pages, guides, and recipes to increase staff productivity
Given these challenges, LURCH decided on a relaunch. The company required a sophisticated ecommerce solution that could not only enhance the user experience, mobile responsiveness, and overall performance of its online shop but also improve the presentation of the LURCH recipe portal and enable a more appealing design. Shopware 6, an upgrade from Shopware 5, emerged as the ideal choice.
A representative from LURCH shared: “Having relied on Shopware 5 for many years, we naturally gravitated towards upgrading due to the system's intuitive usability. Any initial reservations were dispelled after our service provider demonstrated the capabilities of the new version.”
LURCH 2.0: A seamless migration from Shopware 5 to Shopware 6
The transition from Shopware 5 to Shopware 6 was completed flawlessly, thanks to the expertise of WEBneo. The integration of the company's inventory management system and the seamless transfer of the product assortment to Shopware 6 were also handled smoothly. Moreover, the intuitive nature of Shopware 6 means that its operation is largely self-explanatory, providing ease of use. Whenever questions arise, the LURCH team has immediate access to support and can consult the Shopware FAQs for quick solutions.
Moreover, the intuitive and state-of-the-art shop system brings numerous benefits for LURCH, including:
More streamlined user interface
Adaptive, responsive layouts
Significant enhancement in shop performance
Thorough reorganization of product categories
Improved design and visualization of products
Reduction in the time needed for content creation, achieving up to 50% time savings
Easier management of multilingual settings
Enhanced conversion rates and increased revenue with Shopware 6
Within less than a year of its online shop's relaunch, LURCH is already experiencing substantial gains. The shop's user-friendly interface and cutting-edge features have boosted the conversion rate by 11% and increased revenue by 23%. Additionally, the average cart value has seen a 5% increase. The new LURCH store also markedly improved its visibility in search results by 69%. Thanks to the faster loading times, the user experience and website efficiency have been significantly enhanced, leading to a 14% reduction in bounce rate.
Shopware 6: A new era begins for LURCH
With the deployment of Shopware 6, LURCH has crafted a forward-looking and sustainable online shop, readying the company to meet future challenges. Yet, the relaunch is not the conclusion of LURCH's journey; it signifies a fresh start. The upgraded online shop is part of a broader strategy to not only expand LURCH’s range of products and recipes but also to enhance its advisory content and refine both its technical and content-based SEO.
Jens Hufnagel Head of IT / Organization from LURCH is pleased with the results of this initiative: "The relaunch has profoundly impacted our business. The implementation of Shopware 6 features, coupled with a design developed alongside our service provider, has markedly improved our brand presentation. The shop now appears more professional, and our product displays have been significantly enhanced. This investment in our ecommerce platform has proven to be highly profitable for our company."
