Shoptoberfest
17 September 2026
Thank you to everyone who joined us for Shoptoberfest 2025! 💙 We’re already looking forward to Shoptoberfest 2026 – another amazing celebration of inspiration, innovation, and community. Don’t miss out – we can’t wait to see you next year!
Watch the Shoptoberfest 2025 Highlight Video!
What is Shoptoberfest?
Shoptoberfest is not a typical event. It's an immersive cultural experience and ecommerce event!
No boring speeches
No "words from our sponsors"
No pointless panels
No commercials
Experience TED talks from your fellow merchants, enjoy German food and an all-day open bar with beer and other beverages, play Oktoberfest games, win amazing prizes, and podcast live from the event!
Podcast live from the event!
The Commerce Edge
Always Off Brand
Talk Commerce
Watson Weekly
The Digital Fix
Ecommerce Redneck
Commerce Famous
Ecommerce Masters
How She Got Here
Lessons for Tomorrow
The Commerce Edge
Always Off Brand
Talk Commerce
Watson Weekly
The Digital Fix
Ecommerce Redneck
Commerce Famous
Ecommerce Masters
How She Got Here
Lessons for Tomorrow
Event Emcee - Jason Nyhus
Jason Nyhus
President & GM of North America, Shopware
