
Viale Lazio, 4, 20135 Milano, Italia
Loewengrube
Shoptoberfest Italia is Shopware’s annual event celebrating the digital commerce community. Founded and passionately led by brothers Sebastian and Stefan Hamann, Shopware remains true to its roots as a family-owned company – combining the reliability of German engineering with a relentless drive for innovation. Join us in Milan for an afternoon of authentic customer stories, meaningful networking, and a lively Oktoberfest atmosphere.
Agenda
3:00 PM – Check-in & welcome drink
4:00 PM – Welcome from Shopware and our co-host PayPal
4:30 PM – Customer and partner success stories
7:00 PM – Dinner, networking, and live music
Register now for Shoptoberfest Italia. We look forward to welcoming you! 🇮🇹🍻
European innovation driving growth in Italy
In a business environment where trust, stability, and security are essential, Shopware embodies European values. Together with leading partners such as BIP, Adiacent, Reply, and House of Communication (Serviceplan Group), we help Italian businesses grow with confidence.
Built to meet the evolving needs of both B2B and B2C commerce, Shopware combines customer-centric innovation with proven reliability and compliance. Powered by an open-source core and an API-first architecture, Shopware reduces complexity, adapts to your business strategy, and gives you full control.
Successi già consolidati in Italia
Discover the success stories of Italian businesses that have chosen Shopware, including La Repubblica Bookshop, Vergine Active, Disney National Geographic, Verafarma, Roberto Collina, and many more.


What to expect
Join us at Shoptoberfest Italia and experience the spirit of Oktoberfest while connecting with fellow digital commerce professionals. Discover fresh ideas, build valuable relationships, and uncover new opportunities to grow your business.






